Top 4 Mobile Social Networks for 2014
by Amber Windell on Jan 27, 2014
With mobile phone usage on the rise, let’s take a look at the top mobile social networks for 2014.
A recent study from GlobalWebIndex looked at the growth of mobile apps for social networks last year and found that pretty much every one is being used more during Q4 of 2013 than they were in Q2. The only exception was Skype. I believe the rise in usage of Google+ and Facebook Messenger are a direct connection to the 1% drop in Skype usage. I would also bet that a large percentage of the Google+ users are also YouTube users.
So from studying this research, here are four social networks that will be huge opportunities for companies to reach their consumers in 2014:
Facebook is without a doubt the most used social network right now. Despite rumors that it’s ‘dying’, Facebook is very much alive and kicking. If your company is not on Facebook then stop reading this post and go sign up right now. With 60% of users accessing Facebook on their phones and tablets you need to keep this in mind when marketing on Facebook. Another interesting stat is Facebook’s mobile ads earn more than 2.5 times than its desktop ads. Let’s look at a few things to consider when marketing on Facebook:
Try to keep your posts as short as possible. I’m not saying limit them to 140 characters but keep in mind if your audience is checking their newsfeed on their phone they’re scrolling and aren’t likely to click that “See More” link. When running ads on Facebook remember that there isn’t a right-hand column so don’t spend a lot of money advertising there. Focus more on news feed ads so you can target desktop and mobile users.
Give Facebook’s Power Editor a try. The Power Editor tool helps businesses efficiently manage multiple campaigns and ads on Facebook. You can create, edit, manage and optimize ads, campaigns, and Page posts in bulk, across a large number of different ad accounts and Pages. Power Editor has great tools for companies really trying to reach mobile users. You have the ability to choose really specific ad placements such as desktop and mobile news feed, desktop only newsfeed, mobile only news feed, desktop right-hand column and news feed, desktop right-hand column only, and all of Facebook. This gives you the ability to create different ads and messaging for desktop users or mobile users.
2. Google+ / Youtube
I believe that the rise in Google+ use is largely due to Google forcing users to use a Google+ account to do anything on Youtube (or use any of their services). Even though it seems like nobody is on Google+, it is arguably the most important social network for both businesses and marketers. Plus your Youtube channel can provide a direct link to your Google+ page and vice versa. I’m not going to waste time explaining why you need a Youtube channel. Bottom line: The reach and accessibility is ridiculous, you can advertise on it and you can tell your brand’s story while showing off your products. Now let’s take a look at what Google+ is.
Google+ allows you to post video, links, picture and text content just like you can on Facebook. Google+ however introduces the concept of ‘circles’, essentially allowing users to group followers according to interests or any other criteria they wish to assign, for example work colleagues, business contacts, or customers; which makes targeting your content far easier to achieve than it is on either Twitter or Facebook. Now, let’s look at why you need to use it.
Yes Google+ is a social network, but it integrates with all of Google’s products and is extremely important to SEO and organic search visibility. When you create a Google+ page people are able to +1 your page. Google uses the number of +1′s that your page has to help it determine how popular your business/brand is, making +1′s an important ranking signal. Google+ is a critical component of Google Authorship which allows you to link your content across the Internet. The more quality content that you publish and the more it is shared, the more positively Google will regard you, helping to boost your Author Rank.
Your Business Page gives you another page that can be indexed by search engines and neatly showcases your business, allowing you to make regular updates to your wall. Google Places are separate business listing pages that are perfect for local businesses which allow you to display reviews, photos, key business information like opening times and contact details, as well as displaying a fully integrated Google location map. This provides you with another page that can be indexed, helping to enhance your visibility in search results and drive traffic.
WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. This application works across many platforms, including: iPhone, BlackBerry, Android, Windows Phone and Nokia. In addition to basic messaging WhatsApp users can create groups, send each other unlimited images, video and audio media messages.
WhatsApp does not sell ads but that doesn’t mean it cannot be a part of your marketing efforts. With over 400 million active monthly users and 10 billion messages a day there is definitely opportunities with this application. So, how can you use WhatsApp for your business? Well, let’s look briefly how Absolut used it.
Using WhatsApp, Absolut Vodka launched in Argentina with a very unique strategy. To publicize the launch of their new collection, they organized a very exclusive launch party. Then they created “Sven” the doorman of the party. Users could only contact Sven through WhatsApp and had to convince him to give them access to the party. As users tried to convince him, they got really creative and started trying to bribe him, sent photos, recording songs, sent him videos, and he even received a voice message from the Queen of Holland. Besides all the buzz they created they also received more than 600 contacts, 3 days of chat with users, more than 1,000 creative images, videos, and audio messages, and Sven received a few proposals. All it cost them was 99 cents a year, a cell phone and a community manager (aka Sven).
There are over 230 million active users on Twitter daily and 76% of those users are accessing Twitter via mobile. Most tweeters follow six or more brands looking for discounts, promotions, free stuff, entertainment, updates, and exclusive content. With Twitter you have to get straight to the point with your tweets since you only have 140 characters. There are many ways to use Twitter in your marketing strategy, some of which don’t require to spend money.
One of those ways is using hashtags in your tweets. Hashtags are to social media what keywords are to SEO. Here’s a few tips for using them effectively: make them unique, make sure they’re relevant, don’t overuse them and follow what’s trending. There are two sides to using hashtags depending on your strategy. If you’re wanting to promote a new product or foster a discussion makes sure your hashtag is unique and that nobody else is using it. This will make it easier for users to join in on the discussion and follow your hashtag. Encourage users to retweet your tweets and to use your hashtag. The other side of using hashtags is when you’re contributing to a current trend. Pay attention to what hashtags are trending on Twitter, if your company has something relevant to add to the discussion then make sure you’re using those hashtags. By putting your company’s tweet out there among the other trending topics, your company will be seen by people searching and following that specific hashtag.
Another way to market on Twitter is through advertising. Twitter offers a variety of advertising avenues such as promoted tweets, promoted accounts and promoted trends. Promoting your account is one of the quickest way to build an active community of advocates and influencers for your business. You also only pay when someone follows your promoted account.
Promoted Tweets are regular Tweets but with the added bonus of reaching both current and potential followers you target. You pay only when people engage with your Promoted Tweet. Best Buy Deals is currently promoting
The Trends list is the perfect place to kickstart a conversation or amplify a message on Twitter and beyond. Your Promoted Trend is featured at the top of the list for an entire day. You can target by keywords, interest, geography, gender, similarity to existing followers and by device.
Now that you’re armed with all the top social media networks for mobile users get out there and post, tweet and message like a champ. If you’re still a little wary don’t hesitate to contact us for more help. A great start is to sign up for our free mobile kickstart workshop.