Monthly Archives: March 2016

5 Things I Learned at Startup Weekend

Fellow Blackstone team member Ben Stone and I recently attended Louisville’s annual Startup Weekend, an intense weekend-long session for aspiring entrepreneurs. The event offered plenty of learning opportunities. Here’s my recap of the event and five key takeaways. Friday night kicked off Startup Weekend Louisville and in the 54 hours that followed, I pitched an […]

The Benefits of User Testing Your Website

Imagine leaning over the shoulder of someone as he or she navigates your brand new website and completes a set of strategically appointed tasks. Throughout the entire experience, he or she is talking out loud, providing constructive, useful insight into every facet of the experience, including his or her likes, recommendations, and complaints. Now imagine […]

Recap: Creative Mornings with Stephen Kertis

“Don’t Be An Asshole.” That was the message during the most recent Creative Mornings: Louisville session held at the Henry Clay. While it may sound like a cheeky take on living life (because it is), keynote speaker, Stephen Kertis is serious about the message and his take on ethical design and business practices are surprisingly […]