Monthly Archives: September 2016

Top 5 Fridays: Marketing Team (9/30/16)

Blackstone’s Marketing Team is a close-knit, highly collaborative unit, and its members proudly wear many different hats on a day-to-day basis. Quality content generation is a huge priority, but so is social media maintenance, branding, SEO, and much more. With so much going on, it’s important for the team to stay on top of things […]

Top 5 Fridays: Development Team (9/16/16)

A developer’s job is far from simple. It takes a lot of intuition and even more practice to truly master the countless intricacies that come with learning how to masterfully code and program, and even then, you’ve only just begun. That being the case, it’s no surprise that the Blackstone Development Team is all about […]

What a Feeling: Why We Need Positive UX

“Positive emotions build brand loyalty.” What the hell does that have to do with user experience? Well, everything. User experience (or UX) is, at its very essence, how people respond to a stimulus or experience. It’s all in the name—it’s about the user and the experience. It’s not just about your product or your system, […]

Top 5 Fridays: Client Services Team (9/16/16)

As you might expect, the various members of our Client Services team are all about communication — which is good, because it’s a pretty big part of the job. So, when it comes to finding and selecting insightful articles that they’ve shared throughout the week, there’s rarely a lack of content to choose from. In […]

Branding, it’s all about emotions

“Whatever you and your team decide your new brand will stand for, deliver on that promise. That’s the only way you’ll ever control your brand. And beware: brands always mean something. If you don’t define what the brand means, your competitors will.” —Richard Branson, founder of Virgin When creating a brand, most people believe that […]

Top 5 Fridays: Design Team (09/09/16)

With many Americans enjoying a day off work this past Monday, this week’s Top 5 Fridays feels like it’s come a day earlier than normal…but we’re not complaining! This shortened work week also marked our Design Team’s second turn at the Top 5, and just like last time, they didn’t disappoint! As always, they came […]

A Letter from Taylor: NYC and Blackstone Growth

  Last month, I made the full time move to NYC. Moving to New York has been a dream of mine since I was a teenager, and it’s amazing to see it happen. I want to share some of the why and what this means for clients, colleagues, and our team. Blackstone has been tip-toeing […]

Top 5 Fridays: Marketing Team

As if you needed a reminder…it’s Friday! As always, that signals the end of the work week and a welcome transition into the weekend. Throughout what was a particularly hectic but very productive past several days, the Blackstone team still managed to operate with energy to spare. This was reflected in the thematically diverse and […]