Monthly Archives: November 2016

Usability Testing 101, Learning the Ropes

Ask yourself this: What is the single most important thing to consider when building or redesigning a website? Navigability might be your response or maybe you thought the design was most important or maybe you chose something a little more straightforward, like structure. Whatever you choose, that’s okay—there’s really no single answer but a combination of […]

Responsive Design: What is it and Why Does My Site Need it?

In this industry, there’s a lot of lingo thrown around and, more often than not, it’s easy for clients to get overwhelmed We’ve seen it before where we get so excited about the innovation going on behind the scenes that, after explaining our  UX/UI or mobile-first design processes, we see a client that has a […]

Top 5 Fridays: Development Team (11/18/16)

The Blackstone Development Team is always finding new ways to make their processes more efficient, more streamlined, and more intuitive. Every day brings a myriad of new challenges for Chris, John, Mark, Pranay, and Alex to overcome, which almost always results in them coming together to find dynamic, innovative solutions. Obviously, this can’t be done […]

Getting Started With Competitive Marketing Analysis

Everyone has heard the tongue-in-cheek ‘Keep your friends close and your enemies closer.’ Well, consider that the short and fast version of a standard competitive analysis. A competitive analysis is a process of identifying your competitors and evaluating their strategies to determine their strengths and weaknesses in comparison to your own products and services—or rather, […]

Top 5 Fridays: Client Services Team (11/11/16)

At a fast-paced digital agency like Blackstone Media, the ability to adapt quickly and learn new things is a critical component to success, and being able to properly communicate and convey information is a critical component to learning. Thankfully, the members of Blackstone’s Client Services team are all about learning, and even more about seeing […]

Blackstone Wins National Awards!

Louisville, Ky. (November 7, 2016) — Louisville-based Blackstone Media, a web development, and digital marketing agency, recently received three national awards from the Academy of Interactive and Visual Arts (AIVA) in their annual W3 Award competition. Blackstone has been recognized as a gold W3 Award Winner in the Website Features/User Experience category, and a silver […]

Human Data Driven Marketing

Big data.  We’ve all heard it, but what is it?   In short, it is simply extra, extra large data sets that can be analyzed to reveal trends and patterns in relation to human behavior and interactions. “Interactions” might seem like a nebulous term. That’s because it is. Interaction encompasses data both structured and unstructured […]

Jackson Warewashing Systems, ‘Clean the First Time’

Clients are the most important part of what we do at Blackstone—without our clients, we don’t have a reason to create innovative solutions. It’s in that vein that we like to show off our partners, both old and new, so you can get to know them better. Jackson Warewashing Systems When was the last time […]

Top 5 Fridays: Design Team (11/04/16)

The members of our design team act as the heart of Blackstone’s entire creative process, so it’s a good thing they function so well together. Drawing seemingly endless inspiration from everything around them, Ben, Maggie, Lindsey, and Ca continually impress the members of the other teams with their ideas and innovation. With this week’s installment […]

PetFirst, A Tail Waggin’ Plan

We need to let you in on a little secret…we LOVE pets! It’s true—at Blackstone Media, we love our pets so much that we have a designated doggy-in-office day for each of our favorite four-legged friends. Mondays are reserved for Wilson, Tuesdays are Zoey’s day, Wednesdays are for Otto the Office Dog, Thursdays are Bella’s […]