Monthly Archives: October 2017

Exploring Website Design Mistakes That Hurt SEO Value (Part 1)

Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. But web design isn’t simply for customer satisfaction. A well-designed website can boost SEO value and help your business rank higher on Google’s ever-changing search algorithms. Unfortunately, if you aren’t careful, your web design […]

Sketch Plugins, WordPress Multisites & More!

A developer’s job is never really done. Seriously. Between infrequent late nights at the office, constant revising and tweaking, and trying to stay up with whatever new trends are taking the industry by storm, there’s really not much time to not be learning. As you can see in this week’s articles, there’s a lot of […]

Team Member Spotlight: Mark Robison, Front-end Dev

Have you ever wondered what happens behind-the-scenes when you look at your favorite website? Well we don’t wonder, we know the guy making the magic happen! Meet Mark Robison, one of our front-end developers. Mark joined the team in early 2016 and has been churning out quality client work and bringing our team a fresh, […]

Black Hat SEO Techniques to Avoid

Remember those old western movies, where the good guys always wore the white hats and the bad guys wore the black hats? People in the digital marketing world have taken that classic motif quite well it seems, because at some point they reappropriated it for their own purposes, resulting in the terms black hat SEO […]

Client Spotlight: Span Tech Conveyors

It’s National Manufacturing Month across the United States! Our team is excited to be working with some of the most influential manufacturers across the region. Today, we’ll spotlight a company that promises to outlast, outperform, and out deliver — Span Tech Conveyors. Span Tech’s Ride to the Top A Kentucky staple, Span Tech has quietly […]

Empathy Maps, Content Allocation & More!

In the great big world of digital design, enthusiasm can get you a long way. After all, having that critical willingness to learn and try new things is one of the single biggest components of any creative occupations, and with so many things to learn, there’s never a shortage of work to be done. From […]

SEO Optimization, PPC Performance & More!

From search marketing to SEO optimization to social media, there’s plenty out there keeping digital marketers busy. In order to stay up with the constant changes in standards and practices, a lot of research is required. Of course, that can take many forms, but one of the most prominent ways it happens here at BSM […]

Top 5 Fridays: Manufacturing Day Special!

We’re proud of the friendships we’ve developed and the work we’ve done with our many partners in the manufacturing industry throughout the years. In recognition of that, we decided to try something a little different for this week’s Top 5 Fridays. Since today just so happens to be National Manufacturing Day, our various team members […]

Client Spotlight: It’s Safety First with ORR

At Blackstone Media, the most important aspect of our daily operations are the clients we serve. Our clients really are the best! In our latest installment of our ongoing Client Spotlight series, we get to shine a light on an organization that has quietly been making a name for itself in the safety industry since […]