Monthly Archives: November 2017

Usability Testing 101, Learning the Ropes

Ask yourself this: What is the single most important thing to consider when building or redesigning a website? Navigability might be your response or maybe you thought the design was most important or maybe you chose something a little more straightforward, like structure. Whatever you choose, that’s okay—there’s really no single answer but a combination of […]

Content Creation, Holiday Marketing & More!

From strategic content creation to effective holiday advertising, our marketing team had a wide variety of topics to cover this week. Check out the following five articles to see how Amber, Jordan, Leslie, Nick, and Kirsten keep their industry skills sharp and their knowledge fresh. 1. A handy content checklist for your next website project […]

Agency Leadership: Insights & Observations

You can’t have great agency leadership if you’re not serious about improving your skills. Fortunately, Blackstone Media CEO Taylor Trusty and COO Rebecca Brady are pretty committed to doing just that. Here, we’ve compiled five agency leadership-related articles that they shared with the Blackstone Media teams throughout this past week. From top CEO tips to […]

Exploring Website Design Mistakes That Hurt SEO Value (Part 2)

In the last post, we discussed some of the most common website design mistakes that hinder SEO value. However, there are several more mistakes that need to be addressed in order to give you a solid foundation of knowledge to construct and maintain your business’s website, search rankings, and company brand. Here’s part two of […]

Client Services 101

Experienced client services professionals always strive to go above and beyond for their client—think of it as thoughtful client services. Now, thoughtful client services involves learning as much about that client’s industry as possible, then using that knowledge to provide practical solutions to complex problems. But what’s the best way to make that happen? It […]