Monthly Archives: January 2018

Battling Bounce Rate: Simple Web Design Tips for Keeping Customers

Any digital marketing company worth its salt can tell you that your online presence can—and usually will—make or break your business. However, what many companies don’t realize is that after creating a website, social media account, or any other digital media brand, it has to be appropriately designed and consistently cultivated with relevant, easy-to-find content. […]

Digital Design Tools & Research

There are many things to consider when working on a new design, so it can seem pretty overwhelming at times. And, as easy as it would be to just go with whatever idea sounds the most fun, good designers know they need to base their ideas on more than just hunches. That’s where research, data, […]

What Do Entrepreneurs Need to Know About SEO in 2018?

Today, people spend most of their lives on the Internet. No longer do people go to the newspaper, phone book, or TV guide to find out the information that they need. When we want to talk to a friend or coworker, we pick up our smartphone or fire up our email. All the information you […]

New Year, New Goals: See What Our Team is Planning in 2018

There’s no time like the start of a new year to start setting and smashing goals.  At Blackstone, we’re goal oriented people so you KNOW we’ve set some great business goals for the coming year. But, it’s not just about the business, we’ve set some personal goals as well. Here’s a list of what our […]

SEO Changes, B2B Marketing & More!

At the start of every new year, digital marketers around the world can be sure of one thing: there’s going to be a lot of changes to keep up with over the next 12 months. But then, that’s just the nature of the business.  It’s also one of the things that make digital marketing so […]

Client Spotlight: ProLift Industrial Equipment

One of our favorite things about working with the clients we do is being able to show them off every once in awhile. Check out the ever-awesome ProLift Industrial Equipment! Louisville Lift Truck Legacy When ProLift was first founded in 1978, it was under the moniker “Louisville Lift Truck.” It was a modest forklift rental […]

Team Effectiveness, Managing Meetings & More!

With 2018 now in full swing, the five core members of Blackstone Media’s Leadership Team finally found some time to sit down and strategize for the months ahead. But, with every new phase in a project or company, there must also be time set aside for reflection—looking back at the things that worked, didn’t work, […]

Project Management, Client Relationships & More!

2018 is here and the Blackstone Media team is ready for another 12 months of growth! Our project management / client services team experienced a particularly busy month in December (though the development and content team was right there alongside them), and everyone in the office is looking forward to the upcoming year with equal […]

Understanding Why Customer Reviews Are Essential for SEO: Part 2

In the last post, we discussed some of the main SEO benefits provided by customer reviews. However, understanding their full range of advantages and SEO value is the key to making the most of their content. Here’s part two of our guide that explores the many SEO benefits of customer reviews, particularly when it comes […]