Monthly Archives: February 2018

Team Member Spotlight: Jordan Daly, Content Architect

If creating and organizing killer content were a sporting event, Blackstone’s Content Architect, Jordan Daly, would be the real MVP. Never one to shy away from a challenge, Jordan jumped into these questions with both feet!  Tell us how you first got involved in with marketing? After some part-time marketing work, and entry-level content editing […]

Team Member Spotlight: Lindsey Maymon, Digital Designer

If it has to do with art or music Lindsey is in love with it, and as one of Blackstone’s uber talented digital designers, she is right at home in the ever-changing world of digital creative. Keep reading to learn more about Lindsey and what makes her tick!  Tell us how you first got involved […]

Client Service Strategy, Innovation & More!

No matter what industry you’re in, your business simply can’t survive without long-term relationships. And, no matter what industry you’re in, your long-term relationships can’t survive without a dedicated team of client services professionals. That’s a major theme in this week’s collection of Top 5 articles, where Blackstone Media’s team shared their thoughts on everything […]

You Can’t Succeed In Digital Marketing Without These 3 Things

We’re living in a digital world, and there’s no going back. Whether we’re looking for arcane pieces of trivia or a new pair of dress shoes, we to the internet first. We search for answers, talk to our friends, shop for clothes, and even look for romantic partners online. As such, businesses need to have […]

Debunking 3 Major Social Media Marketing Misconceptions

It’s no secret that social media marketing is becoming a growing entity in the vast digital marketing world. In fact, 78% of companies now say they have dedicated social media teams in 2015, up from 67% in 2012, and these numbers have only continued to rise in subsequent years. But despite all digital marketing companies […]

Web Development Trends: 2017, 2018 & Beyond!

The final months of 2017 definitely kept the members of the Blackstone Media Web Development Team busy—and so far, the early weeks of 2018 are proving to be just as fast-paced. Indeed, it’s been a time of intense collaboration between all the BSM teams, from Marketing to Design to Client Services—but arguably no group has […]

Mobile Marketing: How to Reach Customers on Their Devices

Digital marketing companies are embracing mobile more than ever. According to Adobe’s 2017 Mobile Maturity Report, an average of one-third of a company’s digital marketing budget is now spent on mobile marketing. “We’ve seen a real acceleration over the last year from when companies would say mobile’s important,” said Adobe’s Vice President of Mobile Matt […]

Client Services Team: Planning for 2018!

Great service is a cornerstone of every successful business. After all,  let’s be honest—if your clients aren’t happy, then something isn’t adding up. But client services isn’t just about working efficiently with the clients. In fact, it’s every bit as important to have clear and consistent communication with your various coworkers from your various teams, […]