Monthly Archives: May 2018

8 Marketing Tools Your B2B Company Should Be Using

The nature of B2B marketing is constantly evolving in today’s rapid digital age. Industry professionals everywhere are utilizing newer and more advanced tactics all the time, allowing them to quickly and more effectively build relationships with peers and customers alike. Working with B2B companies of all sizes, from small local startups to Fortune 500 powerhouses, […]

Team Member Spotlight: Nick Watkins, Digital Marketing Specialist

There are a few things we know for certain at Blackstone: grass is green, the sky is blue, and our team is infinitely more awesome because of Nick Watkins. Our team first met Nick as an intern and we were worse than a kid with a puppy — we quickly got attached and made mom […]

Marketing Metrics, SEO Basics & More!

When it comes to digital marketing, nothing ever stays the same for long—especially in regards to the different tools and tactics for measuring marketing metrics, finding the right keywords, and all that other awesome SEO stuff. Indeed, it’s impossible to predict what trends will proliferate throughout the upcoming months. That’s why the Blackstone Media Marketing […]

Preparing for the EU GDPR Changes

To gain a better understanding of the General Data Protection Regulation (which has already been dubbed “the most important change in data privacy regulation in two decades”), we recently consulted with Robert W. Dibert, a Frost Brown Todd attorney with extensive data privacy and security experience dating back to the early 2000s. Mr. Dibert was […]

BSM Leadership Thoughts on GDPR, Culture & More!

From inherently complex matters like the imminent enforcement of the EU’s General Data Protection Regulation to more general issues like creating a positive company culture, there’s a wide variety of topics addressed in this week’s collection of Top 5 articles. So, with that said…what are you waiting for? Check out what Blackstone Media CEO Taylor […]

Toyota Forklift Rolls Out Online Hand Pallet Truck Sales with help from Blackstone Media

Louisville, Ky — Blackstone Media is proud to announce their launch of an eCommerce website for Toyota Material Handling, U.S.A (TMHU). TMHU, the No.1 forklift manufacturer in North America, began selling hand pallet trucks (HPT) online in the first quarter of this year. TMHU has launched the site to meet the evolving needs of customers […]

Client Services 101: Tips & Advice!

In the Client Services profession, there’s no telling what each new day can bring. Depending on each client’s industry, size, and a host of other factors, you could have an endless number of things to take into consideration. In other words, you need to be truly dedicated and passionate about what you do—if you want […]

10 Signs Your B2B Needs Digital

“Digital, schmigital!” Though this exact phrase isn’t as common as it should be, there are still many B2B organizations that have yet to embrace the full power of digital marketing, even in 2018! Of course, undertaking any new initiative can be daunting, and the intrinsic hurdles of revamping an established digital strategy will always be […]

Team Member Spotlight: Scott Powell, Front-End Developer

Ever inquisitive, front-end developer, Scott Powell, has been keeping our team on its toes from day one. With a personality that screams friendly and a methodical mindset that untangles problems faster than Will Smith can solve a Rubik’s Cube, he’s been making things happen for Blackstone and our clients since joining the team in late […]