Monthly Archives: June 2018

Brand Promises, the Customer Journey, and More

This week, our marketing team is keeping up with the trends so that you don’t have to. From SEO to why your brand promise needs to be evaluated in the wake of European legislation, they’re on top of the digital marketing industry’s changes, challenges, and breakthroughs.    1. Voice Marketing Tactics: There’s Only 100k Searches […]

Employee Spotlight: Maggie O’Connor, Senior Digital Designer

Since becoming part of our in-house design team in 2015, Maggie O’Connor has been churning out inspired and thoughtful designs. With our clients — and their clients — needs at the heart of every design and user-experience, she is as much of an advocate for our clients as she is a part of Team Blackstone. […]

Employee Spotlight: Kirsten Weinsheimer, Client Coordinator

Equal parts organized and driven, client coordinator, Kirsten Weinsheimer, has been keeping up with all things Blackstone for the last two years. In that time, she’s worn a lot of hats and has been a part of every major company accomplishment since she onboarded.  But, as valuable as Kirsten is to our team, she is […]

Client Spotlight: FireKing Security Group

Working at a digital agency is a little like working for a newspaper in that you sometimes find yourself learning about something completely new to you. That’s exactly what happened when we partnered with FireKing Security Group. FireKing taught us that safes are a lot more than just a box with a lock. Lighting a […]

Managing Personality Types, GDPR Effects & More

A lot is changing in the tech industry, and many of these changes are as drastic as they are necessary. Of course, the big thing on everyone’s mind right now is the GDPR, which is already making a big impact even though it’s still in its early stages of implementation. As you’ll see, Blackstone CEO […]

How You Can Use Adwords to Beat Your Manufacturing Competitors

Manufacturing and heavy B2B industries are at a marketing crossroads in 2018. Organizations built on traditional principles are finding it takes more than a promise and a handshake to sell their products. Catalog advertisements, brochures, and billboards, while helpful, will quickly become a thing of the past without an integrated approach that harnesses advancing technology […]

Team Member Spotlight: Leslie Radcliff, Search Marketing Specialist

We first met Leslie after contacting her to work on some projects that needed great writing. Her content ended up being so great that we felt it necessary to bring her on as a full-time member of the team, and she’s been with us ever since! Over the years, her ability to quickly learn just […]

New Client Onboarding, Client Maintenance & More!

In the latest installment of Top 5 Fridays, our Client Services team got another chance to show off some of the articles they’ve been sharing with the other team members throughout the past week. With so many roles to play and relationships to maintain on a day-to-day basis, it’s surprising that they still find the […]

Some Developer Humor, a Few GDPR Considerations & More

There’s no question that our Development Team’s the backbone of pretty much every project we take on. It’s a tight-knit group that works closely together to get things done as efficiently as possible, while also working just as closely with the members of our other teams. Whether it’s with our marketing, design, or client services […]

B2B Digital Content: 10 Things You Can Learn from the Competition

Competition can be a good thing. Just think about it — Where would Apple be today if they didn’t have a Microsoft constantly threatening to gain a larger hold of their market? And, vice versa, where would Microsoft be if they didn’t have an Apple to constantly contend with? While innovation surely wouldn’t have stopped […]