Digital media marketing is so important nowadays. If your business isn’t constantly active on social media, for instance, there is a solid chance that you’ll end up losing a significant amount of business to your direct competitors until you join the online game. Here are a few additional reasons why social media marketing is so important.
It can help customers find out more about your company
Everyone is on social media websites like Facebook, LinkedIn, and Twitter. These sites provide you the ability to directly contact your various followers and customers and vice versa. In 2017 and beyond, very rarely will an individual do business with a company without doing a quick Google search and browsing through their respective social media networks. Roughly 80% of consumers do “a lot” of digital research for major purchasing decisions and 46% say that they rely on social media when making these business decisions. You have to do more than just have physical pages and accounts, too. You have to remain active on these websites and the more engaging and compelling your business is, the more successful you’ll be in the long run.
Increase brand recognition
With digital marketing, everything is connected. Your social media accounts will directly represent your company’s website, any advertising you do, and even your physical store or building. Your brand needs to be at the top of your social media marketing strategy because without a successful brand, your business will certainly suffer. Social media will allow you to familiarize your customers and followers with your brand, reinforce your brand attributes, and eventually build strong brand relationships.
Better search engine results rankings
Search engine optimization (SEO) is an essential part of business as well. Even if you have the best product or service in your industry, if your company’s listing isn’t showing up at the top of a search engine results page (SERPs), or at the very least the second or third page, you’re virtually inaccessible. For search engines like Google, Yahoo!, and Bing, a social media site adds legitimacy to your organization, and therefore, helps your primary website rank higher in search results. Improved social media sites and marketing strategies can help optimize your search engine rankings and be more competitive online.
It’s time to take your business to the next level. If you want to work with a top social media marketing agency NYC has to offer, contact Blackstone Media today.