The days of print advertising may not be dead, but they’re certainly on life support. In the U.S., around $180 billion was spent on advertising in 2015 alone, a lot of it in digital marketing. As more and more people rely predominantly on technology and digital means to get their news, spend their free time, and shop for products, the value of online marketing, branding, and website design are becoming increasingly valuable. In fact, approximately 80% of consumers reported spending “a lot” of time doing online research for major purchase decisions.
Any online marketing campaign that wants to see success needs to start with a solid foundation. In this industry, that means having a solid website and quality web design for people to look at and peruse. It doesn’t really matter how many people you can attract to your site if they end up leaving within seconds of arriving due to the web design quality.
Hiring a good team of programmers and designers is the best way to ensure a quality web design, but here are a couple tips to keep in mind throughout the process.
- Open and Attractive: Generally speaking, it’s good to have a website that doesn’t have an excess amount of clutter and “noise,” especially on the homepage. Leaving some open space on the margins, between text boxes, and making sure everything lines up in a nice, neat manner can go a long way in impressing online users.
- Strategically Placed Visuals: Keeping in mind the previous tip, it’s not a bad idea to include some visual aspects/graphics to draw a potential customer’s attention. It’s important to make sure that it’s in good taste and nothing so obtrusive that it compromises the overall organization and attractiveness of the web design. Still, having something on the page to look at other than words is a good idea to hold people’s attention. According to one study of Fortune 500 company websites, 63% use high-quality images that connect with their users.
- Informative and Direct: Perhaps one of the most important pieces of advice to hold onto is the fact that most people want to know exactly what it is you’re selling them and why within a second of arriving on your site. Approximately 40% of people will abandon a web page if it takes more than three seconds to load. Do you really think they’re going to take the time to navigate throughout your website just to find out what it is you’re all about? Make it easy on them and be clear, concise, and informative as much as possible.
Online marketing will likely only continue to increase in prominence and importance as society continues to move more and more towards it. Follow these tips and consult with a professional to make sure your web design is up to par.