Author Archives: storybook

Avoiding Buzzwords, Embracing Risk & More!

Managing relationships, ensuring deadlines are met, holding people accountable…the list could go on, but this is a good example of the many components of a Client Services gig. Of course, these all apply to the Client Services team members here at Blackstone, each of whom feels more than comfortable wearing multiple hats on a daily […]

Team Member Spotlight: John Weber, Director of Products

There have been a lot of changes to the Blackstone Media lineup over the last three years. Each iteration of the team has made a huge impact for our clients—in a good way! We’d like to introduce you to one of the people responsible for Blackstone’s charge into the future of UX/UI, John Weber, our […]

Mastering Microcopy, Original Designs & More!

Even with some serious competition from the other departments, the members of our design team would definitely be in the top running for a “Most Enthusiastic” award. From the initial sketching phases all the way to the final product, Ben, Lindsey, Maggie, and Ca are always excited about trying new things so they can get […]

3 Digital Marketing Trends That Make a Big Impact

Paid advertisement is an anachronism across most of the internet. With ad blockers and remarkably low engagement, the world of digital marketing is quickly shifting towards a new era of engaging and innovative digital marketing strategies. In order for your business to stay on top of its online marketing, your team will need to keep […]

Shadow DOM for Developers, Deliberate Practice & More!

When it comes to web development, the learning never stops: New methods, new approaches, and new technologies are uncovered every single day! Of course, this makes it all the more exciting for the millions of developers working in the field. In addition, there’s an ever-growing number of online communities where these findings can be shared, […]

Distributing Content, Writing for the Web & More

There are so many components to digital marketing that it can all seem quite overwhelming. After all, it’s true that the members of the BSM marketing team play diverse roles on a day-to-day basis, ranging from content creators to search specialists to social media strategists. And that’s just scratching the surface! But then, the diversity […]

Why Story-Selling Matters in the Digital Age

One of the most common pieces of digital marketing advice is that you should forget selling your product and focus instead on your story — but story-selling and telling can be difficult to adapt for the digital age. With Business2Community reporting that 80% of consumers do a “great deal” of online research before a major […]

Leadership Communication Skills, Office Politics & More!

Taylor and Rebecca (aka, Blackstone Media’s dynamic leadership duo) are always on the go, whether it be for meetings, deadlines, or any number of as-yet-undetermined reasons. Still, they always find time to keep their day-to-day communication skills sharp, just like they somehow always manage to play a huge role in the daily going-ons of the […]

Great Digital Design, Collaboration & Teamwork

At its core, great digital design is all about working together to do better. Of course, “working together” comes in many forms, from bouncing off idea after endless idea during the initial planning phase to providing fearless feedback on preliminary sketches and wireframes. Regardless, it’s almost always a continuous (and frequently painstaking) labor of love, […]

New To Web Design? Here Are Some Digital Marketing Optimization Do’s and Don’ts

If you’re in need of digital marketing optimization services, it’s important to understand that web design as a whole requires frequent management and upkeep. Yet according to Smart Insights, about half of the companies using digital marketing today don’t actually have a plan. And if you’re considering investing in a digital marketing campaign, it’s essential […]