Author Archives: storybook

Content Creation, Holiday Marketing & More!

From strategic content creation to effective holiday advertising, our marketing team had a wide variety of topics to cover this week. Check out the following five articles to see how Amber, Jordan, Leslie, Nick, and Kirsten keep their industry skills sharp and their knowledge fresh. 1. A handy content checklist for your next website project […]

Agency Leadership: Insights & Observations

You can’t have great agency leadership if you’re not serious about improving your skills. Fortunately, Blackstone Media CEO Taylor Trusty and COO Rebecca Brady are pretty committed to doing just that. Here, we’ve compiled five agency leadership-related articles that they shared with the Blackstone Media teams throughout this past week. From top CEO tips to […]

Exploring Website Design Mistakes That Hurt SEO Value (Part 2)

In the last post, we discussed some of the most common website design mistakes that hinder SEO value. However, there are several more mistakes that need to be addressed in order to give you a solid foundation of knowledge to construct and maintain your business’s website, search rankings, and company brand. Here’s part two of […]

Client Services 101

Experienced client services professionals always strive to go above and beyond for their client—think of it as thoughtful client services. Now, thoughtful client services involves learning as much about that client’s industry as possible, then using that knowledge to provide practical solutions to complex problems. But what’s the best way to make that happen? It […]

Exploring Website Design Mistakes That Hurt SEO Value (Part 1)

Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. But web design isn’t simply for customer satisfaction. A well-designed website can boost SEO value and help your business rank higher on Google’s ever-changing search algorithms. Unfortunately, if you aren’t careful, your web design […]

Sketch Plugins, WordPress Multisites & More!

A developer’s job is never really done. Seriously. Between infrequent late nights at the office, constant revising and tweaking, and trying to stay up with whatever new trends are taking the industry by storm, there’s really not much time to not be learning. As you can see in this week’s articles, there’s a lot of […]

Team Member Spotlight: Mark Robison, Front-end Dev

Have you ever wondered what happens behind-the-scenes when you look at your favorite website? Well we don’t wonder, we know the guy making the magic happen! Meet Mark Robison, one of our front-end developers. Mark joined the team in early 2016 and has been churning out quality client work and bringing our team a fresh, […]

Black Hat SEO Techniques to Avoid

Remember those old western movies, where the good guys always wore the white hats and the bad guys wore the black hats? People in the digital marketing world have taken that classic motif quite well it seems, because at some point they reappropriated it for their own purposes, resulting in the terms black hat SEO […]

Client Spotlight: Span Tech Conveyors

It’s National Manufacturing Month across the United States! Our team is excited to be working with some of the most influential manufacturers across the region. Today, we’ll spotlight a company that promises to outlast, outperform, and out deliver — Span Tech Conveyors. Span Tech’s Ride to the Top A Kentucky staple, Span Tech has quietly […]

Empathy Maps, Content Allocation & More!

In the great big world of digital design, enthusiasm can get you a long way. After all, having that critical willingness to learn and try new things is one of the single biggest components of any creative occupations, and with so many things to learn, there’s never a shortage of work to be done. From […]