Author Archives: storybook

SEO for Images, Auditing Content & More!

The only thing more exciting than seeing how far SEO and digital marketing have come is looking forward to how far they might go. After all, how much more interactive can social media marketing possibly get? How much more intuitive can targeted ads become? And to what extent will digital marketers continue to play a […]

Top 5 Fridays: Future Tech, Leading Teams, and More!

When you’re working at a digital agency, keeping up with almost half a dozen departments is no easy task…but someone’s got to do it! Fortunately, here at Blackstone Media, that ‘someone’ is actually two people. Technology has made it easy for CEO Taylor Trusty to keep in touch with each team 24/7 all the way from […]

Top 5 Fridays: Overcoming Networking Fears, Asking Clients Better Questions, and More!

At any modern agency, digital or otherwise, you’ll find that the client services team plays a huge role in keeping things on track. It’s a lot of responsibility to make sure that projects are always moving along smoothly so deadlines are met, but someone’s got to do it! Clear and efficient communication skills definitely help […]

Top 5 Fridays: Developer Microinteractions, Web Animation Tools, and More!

It’s a challenge staying up to date in the world of development. Languages evolve (or die), tools get updated (or replaced), and trends go just as fast as they came. As a best practice, it’s wise not to get too attached to anything; after all, you never know what’s going to stick. But experimentation? Well, […]

3 Reasons Why Social Media Marketing is So Important

Digital media marketing is so important nowadays. If your business isn’t constantly active on social media, for instance, there is a solid chance that you’ll end up losing a significant amount of business to your direct competitors until you join the online game. Here are a few additional reasons why social media marketing is so […]

Top 5 Fridays: Digital Design Principles, UX in Motion, and More!

It would be hard to find a team as enthusiastic about their craft as Ben, Maggie, Ca, and Lindsey, AKA the Blackstone Media design team. From sketching to wireframing to prototyping and beyond, every step of the process is an exciting chance to try new things. That sort of experimentation is always welcome, especially in […]

Top 5 Fridays: Social Media Search Engines, Content Backlinking, and More!

It’s not uncommon for digital marketing teams to vary in size. Depending on the nature of the agency, a team could be vast and expansive, with different members all playing highly specialized roles, or the team could be a small, tight-knit group of individuals with a range of duties. But, regardless of size, the very […]

Debunking 3 Common Myths About Digital Marketing

It’s no secret that digital marketing and software design play a major role in today’s consumer habits. For example, nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. This means that if your company’s website isn’t up to standards, visitors will bounce right […]

Top 5 Fridays: Managing the Workplace, Overcoming Burnout, and More!

With such a diverse array of projects coming through the office doors, digital agencies have to rely heavily on their leadership to keep things on track. It’s no different for us here at Blackstone Media. Though all of our teams, from marketing to design to client services, primarily operate as their own independent units, they […]

Top 5 Fridays: Client Service Predictions, Online Branding, and More!

A lot of people are surprised to learn that there’s more to the usual Client Services gig than just supervising day-to-day interactions with agency partners—though that in and of itself would be no small task. Here at Blackstone, our own Client Services team is the perfect example of the increasingly diverse skillsets required to succeed […]