Author Archives: storybook

Creating Killer Content and Better Blogs

The Blackstone marketing team had a lot on their minds this week, and, as you’ll see from this week’s selection of articles, most of it was about content, content, content! Here, you can see their thoughts on everything from smarter blogging to strategic site pagination to utilizing the right “voice” in your writing…and more! If […]

Smarter Entrepreneurship, Internet Revolutions & More!

For this week’s Top 5 Fridays, Blackstone’s leadership team of Taylor Trusty and Rebecca Brady came prepared with another batch of eclectic articles. From intriguing opinion pieces to helpful entrepreneurship advice to in-depth journalistic investigations, there’s no shortage of diversity this week. Check them out and take your pick after seeing what Taylor and Rebecca […]

Guide To Boosting Brand Awareness Through Social Media Engagement, Pt. 2

In the last post, we started to discuss how to effectively build your brand through strategic social media initiatives. In fact, content creation and management now claim the second-largest share of digital marketing budgets, and many are centered around social media. However, there are plenty more ways to boost company branding by executing all social […]

Your Guide To Creating A Great Brand Story On Social Media

With each post, tweet, and photo you’re telling your potential client base a story about who you are and what you stand for. Don’t waste an opportunity to tell them something great about yourself. Brand storytelling isn’t just some fad or a corporate buzzword — it’s part of the essential fabric of how people interact […]

Guide To Boosting Brand Awareness Through Social Media Engagement, Pt. 1

Companies spent, on average, 25% of total marketing budgets on digital in 2014. But that figure is projected to jump to 75% within the next five years. These budgets include funds for services such as SMM, web design, digital marketing optimization, and other online marketing techniques. However, many companies seem to underestimate the power of […]

Effective Client Service, Enhancing Customer Relationships & More

In an industry as fast-paced and full of change as Client Services, it’s absolutely necessary to stay on top of things. That can involve changing habits to foster a better work/life balance, finding new ways to build more meaningful relationships with your clients, or any number of other practices that can eventually lead to more […]

How HeyTaco! & Slack Boosted Our Company Culture

We’re always seeking new ways to let our team members give a shout out, recognize peer accomplishments, and draw light to the dozens of things they accomplish on a daily basis. After all, every agency should put in the extra effort to foster an open, communicative, and fun company culture…and that means giving props when […]

AI for Developers, Mastering Git & More!

It’s been a busy year so far for our developers, but they still found time to share their thoughts on all sorts of hot topics within the industry. From exciting advancements in AI for developers to innovative coding bootcamps, the future of development is certainly looking bright! Needless to say, John, Mark, Tim, Eric, and […]

Employee Spotlight: Jordan Mason, Client Coordinator

Sassy and sophisticated, Jordan Mason might be young but what she lacks in years she makes up for in understanding. There isn’t a team member or client that doesn’t benefit from Jordan’s top-notch organizational skills or her mad understanding of how this business (and all business) works. So what’s on her mind when she’s not […]

Employee Spotlight: Ben Stone, Sr. Design Lead

Ben is a quintessential creative. On any given day, if you ask him what he does for a living, he’ll tell you, “I make things pretty.” But in reality, he does a lot more than just “make things pretty.” Always learning and on top of every mobile tech trend that comes our way, Ben is […]