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September 22, 2017

Avoiding Buzzwords, Embracing Risk & More!

Managing relationships, ensuring deadlines are met, holding people accountable…the list could go on, but this is a good example of the many components of a Client Services gig. Of course, these all apply to the Client Services team members here at Blackstone, each of whom feels more than comfortable wearing multiple hats on a daily basis.  

Woman typing on a Mac keyboard next to a cup of coffee, an iPhone, and an open book with a pen on top of it.

It takes a unique personality to juggle all these commitments, but being genuinely passionate definitely helps. Fortunately, we’ve got passion in spades here at BSM (at least, we like to think we do). The members of our Client Services team are no exception to this rule—for them, it’s all about continuous learning, growth, and simply getting better, a mentality that’s well reflected in this week’s collection of articles.

1. The Most Overused Buzzwords and Marketing Speak in Press Releases
“It’s hard coming up with the perfect language to separate yourself from your competitors. Still, there are always helpful guidelines to follow, just like avoiding these buzzwords that practically define ‘cliche’.”
-Rebecca Brady, Chief Operating Officer

2. Convincing Clients to Embrace Risk, Not Fear It
“Client services, just like any other sort of relationship, should be approached as a long-term engagement. That means building trust and working together to reach common goals. This article does a great job touching on that idea of building a positive rapport based on a mutual willingness to try new things.”
-Kirsten Weinsheimer, Administrative Coordinator

3. 7 Ways to Retain Your Best Clients
“To keep clients (and your internal team) happy, you must set realistic expectations – ones that can be met. These seven points speak to that idea really well, and together they’re a great summary of what client services as a whole is all about.”
-Travis Triplett, Director of Accounts

4. How To Deliver Exceptional Client Service
“This does a great job pointing out the differences between just doing your job and delivering exceptional service, the latter of which is the key to building and keeping meaningful relationships in this industry.”
-Jordan Mason, Client Coordinator

5. Branding in the Age of Social Media
“Another article that deals with the ongoing struggle of brand differentiation in the internet age. This is a fascinating deconstruction of how far we’ve come and just how much social media has reshaped not just advertising and marketing, but popular culture as a whole.”
-Rebecca Brady, Chief Operating Officer