February 23, 2018

Client Service Strategy, Innovation & More!

No matter what industry you’re in, your business simply can’t survive without long-term relationships. And, no matter what industry you’re in, your long-term relationships can’t survive without a dedicated team of client services professionals. That’s a major theme in this week’s collection of Top 5 articles, where Blackstone Media’s team shared their thoughts on everything […]

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February 19, 2018

You Can’t Succeed In Digital Marketing Without These 3 Things

We’re living in a digital world, and there’s no going back. Whether we’re looking for arcane pieces of trivia or a new pair of dress shoes, we to the internet first. We search for answers, talk to our friends, shop for clothes, and even look for romantic partners online. As such, businesses need to have […]

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February 19, 2018

Debunking 3 Major Social Media Marketing Misconceptions

It’s no secret that social media marketing is becoming a growing entity in the vast digital marketing world. In fact, 78% of companies now say they have dedicated social media teams in 2015, up from 67% in 2012, and these numbers have only continued to rise in subsequent years. But despite all digital marketing companies […]

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February 9, 2018

Web Development Trends: 2017, 2018 & Beyond!

The final months of 2017 definitely kept the members of the Blackstone Media Web Development Team busy—and so far, the early weeks of 2018 are proving to be just as fast-paced. Indeed, it’s been a time of intense collaboration between all the BSM teams, from Marketing to Design to Client Services—but arguably no group has […]

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February 2, 2018

Client Services Team: Planning for 2018!

Great service is a cornerstone of every successful business. After all,  let’s be honest—if your clients aren’t happy, then something isn’t adding up. But client services isn’t just about working efficiently with the clients. In fact, it’s every bit as important to have clear and consistent communication with your various coworkers from your various teams, […]

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January 30, 2018

Battling Bounce Rate: Simple Web Design Tips for Keeping Customers

Any digital marketing company worth its salt can tell you that your online presence can—and usually will—make or break your business. However, what many companies don’t realize is that after creating a website, social media account, or any other digital media brand, it has to be appropriately designed and consistently cultivated with relevant, easy-to-find content. […]

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January 26, 2018

Digital Design Tools & Research

There are many things to consider when working on a new design, so it can seem pretty overwhelming at times. And, as easy as it would be to just go with whatever idea sounds the most fun, good designers know they need to base their ideas on more than just hunches. That’s where research, data, […]

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January 23, 2018

What Do Entrepreneurs Need to Know About SEO in 2018?

Today, people spend most of their lives on the Internet. No longer do people go to the newspaper, phone book, or TV guide to find out the information that they need. When we want to talk to a friend or coworker, we pick up our smartphone or fire up our email. All the information you […]

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January 22, 2018

New Year, New Goals: See What Our Team is Planning in 2018

There’s no time like the start of a new year to start setting and smashing goals.  At Blackstone, we’re goal oriented people so you KNOW we’ve set some great business goals for the coming year. But, it’s not just about the business, we’ve set some personal goals as well. Here’s a list of what our […]

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January 19, 2018

SEO Changes, B2B Marketing & More!

At the start of every new year, digital marketers around the world can be sure of one thing: there’s going to be a lot of changes to keep up with over the next 12 months. But then, that’s just the nature of the business.  It’s also one of the things that make digital marketing so […]

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