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June 20, 2018

How You Can Use Adwords to Beat Your Manufacturing Competitors

Manufacturing and heavy B2B industries are at a marketing crossroads in 2018. Organizations built on traditional principles are finding it takes more than a promise and a handshake to sell their products. Catalog advertisements, brochures, and billboards, while helpful, will quickly become a thing of the past without an integrated approach that harnesses advancing technology […]

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June 18, 2018

Team Member Spotlight: Leslie Radcliff, Search Marketing Specialist

We first met Leslie after contacting her to work on some projects that needed great writing. Her content ended up being so great that we felt it necessary to bring her on as a full-time member of the team, and she’s been with us ever since! Over the years, her ability to quickly learn just […]

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June 15, 2018

New Client Onboarding, Client Maintenance & More!

In the latest installment of Top 5 Fridays, our Client Services team got another chance to show off some of the articles they’ve been sharing with the other team members throughout the past week. With so many roles to play and relationships to maintain on a day-to-day basis, it’s surprising that they still find the […]

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June 8, 2018

Some Developer Humor, a Few GDPR Considerations & More

There’s no question that our Development Team’s the backbone of pretty much every project we take on. It’s a tight-knit group that works closely together to get things done as efficiently as possible, while also working just as closely with the members of our other teams. Whether it’s with our marketing, design, or client services […]

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June 7, 2018

B2B Digital Content: 10 Things You Can Learn from the Competition

Competition can be a good thing. Just think about it — Where would Apple be today if they didn’t have a Microsoft constantly threatening to gain a larger hold of their market? And, vice versa, where would Microsoft be if they didn’t have an Apple to constantly contend with? While innovation surely wouldn’t have stopped […]

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June 1, 2018

Digital Design: Learning From Video Games, Embracing ‘Bad’ Ideas & More

As usual, our Digital Design team came through with another awesome collection of industry-related articles for Top 5 Fridays. From tackling “design failure,” to learning to love your “bad” ideas, to finding unexpected inspiration from video games, there’s a wide variety of topics that were touched on this week. So, without further adieu…check out what […]

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May 30, 2018

8 Marketing Tools Your B2B Company Should Be Using

The nature of B2B marketing is constantly evolving in today’s rapid digital age. Industry professionals everywhere are utilizing newer and more advanced tactics all the time, allowing them to quickly and more effectively build relationships with peers and customers alike. Working with B2B companies of all sizes, from small local startups to Fortune 500 powerhouses, […]

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May 25, 2018

Team Member Spotlight: Nick Watkins, Digital Marketing Specialist

There are a few things we know for certain at Blackstone: grass is green, the sky is blue, and our team is infinitely more awesome because of Nick Watkins. Our team first met Nick as an intern and we were worse than a kid with a puppy — we quickly got attached and made mom […]

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May 25, 2018

Marketing Metrics, SEO Basics & More!

When it comes to digital marketing, nothing ever stays the same for long—especially in regards to the different tools and tactics for measuring marketing metrics, finding the right keywords, and all that other awesome SEO stuff. Indeed, it’s impossible to predict what trends will proliferate throughout the upcoming months. That’s why the Blackstone Media Marketing […]

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May 23, 2018

Preparing for the EU GDPR Changes

To gain a better understanding of the General Data Protection Regulation (which has already been dubbed “the most important change in data privacy regulation in two decades”), we recently consulted with Robert W. Dibert, a Frost Brown Todd attorney with extensive data privacy and security experience dating back to the early 2000s. Mr. Dibert was […]

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