February 17, 2017

Top 5 Fridays: Optimizing SEO, Mastering Content, and More!

Digital marketing is made up of a huge variety of elements that all come together to accomplish a common goal. Content, social media, SEO, email marketing, influencer marketing, analytics…the list could go on and on. But for many, the diversity of the field is what makes it so alluring. To others, however, it can just […]

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February 10, 2017

Top 5 Fridays: CSS Grid Updates, Mastering Web Development, and More

To keep up with the constant advancement of modern technology, the field of web development remains in an endless state of flux. There’s only one thing that’s for certain: Nothing stays the same for long. As such, web developers need to be truly passionate about continuous self-education. Skills need to be consistently refined, tools need […]

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February 3, 2017

Top 5 Fridays: Improving Chemistry with Clients, Refining Networking Skills, and More

The members of Blackstone Media’s Client Services Team play many roles. Because of that, no day is just like the other. Keeping projects on track, determining dates and deadlines for assets, and providing clients with status updates are just a few of the components that make up the job. The ability to delegate tasks to […]

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February 2, 2017

Social Media Marketing Trends on the Rise for 2017

Marketing is a crucial area for any business, no matter the size. And digital marketing and SEO are becoming bigger marketing strategies than ever for one simple reason: companies are seeing fantastic results. In fact, companies spent on average about 25% of their total marketing budgets on digital marketing in 2014, but that figure is […]

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February 1, 2017

Blackstone Team Members on the Move

We are proud to announce that our team of doers and makers are also movers and shakers! Congratulations to John Weber, Amber Windell, Ridge Quarles, and Travis Triplett on their promotions. Ridge Quarles, formerly a Client Coordinator in our organization, will put his interpersonal skills to fantastic use and is now responsible for developing and cultivating […]

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January 31, 2017

Tweetcap: How Can Digital Marketing Help Your Recruitment Strategy

Content marketing. It’s more than just words on paper, or, in this case, a computer screen. If crafted and distributed effectively, content marketing can help tell a much bigger story — the story of your brand. This includes everything from products to employees. You might know that brand stories can gain strength with each share, […]

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January 27, 2017

Top 5 Fridays: Calling Out Dark Patterns, Onboarding New Users, and More

Great design is all about teamwork. It’s a complex process where ideas are thought of, altered, or rejected entirely through many sessions of fearless feedback. Because of this, it’s important for designers to establish a rapport of trust with one another so they can strive towards a common goal: creating the most intuitive UX experiences […]

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January 26, 2017

Tips to Boost Your B2B Content Strategy

Have you ever wondered how much time you spend on the internet each day? According to Nielsen, the average adult in the United States devotes around 10.5 hours each day in front of a computer screen. That’s a lot of time online, and if you’re a B2B content marketer, it’s also an opportunity. Think about […]

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January 20, 2017

Top 5 Fridays: Marketing Team (1/20/17)

When it comes to digital marketing, nothing ever stays the same for too long—especially in regards to tools and tactics. Even with the new year fully underway, it’s hard to predict what trends will proliferate within the industry throughout the upcoming months. Still, Blackstone Media’s Marketing Team is always doing their best to keep a […]

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January 19, 2017

4 Benefits of Hiring an Outside Digital Marketing Team

It’s 2017, and “winging it” when it comes to your digital marketing strategy will no longer work. Consumers are smart, informed, and won’t trust everything that they hear. While you can claim to be the best at what you do, your potential clientele probably won’t care unless you can show them proof. If you’re not […]

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