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October 20, 2017

Empathy Maps, Content Allocation & More!

In the great big world of digital design, enthusiasm can get you a long way. After all, having that critical willingness to learn and try new things is one of the single biggest components of any creative occupations, and with so many things to learn, there’s never a shortage of work to be done. From […]

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October 13, 2017

SEO Optimization, PPC Performance & More!

From search marketing to SEO optimization to social media, there’s plenty out there keeping digital marketers busy. In order to stay up with the constant changes in standards and practices, a lot of research is required. Of course, that can take many forms, but one of the most prominent ways it happens here at BSM […]

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October 6, 2017

Top 5 Fridays: Manufacturing Day Special!

We’re proud of the friendships we’ve developed and the work we’ve done with our many partners in the manufacturing industry throughout the years. In recognition of that, we decided to try something a little different for this week’s Top 5 Fridays. Since today just so happens to be National Manufacturing Day, our various team members […]

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September 29, 2017

How Rebranding Can Help You Expand Your Audience and Marketing Capabilities

In the age of online marketing and constant digital advancements in the business world, it can be easy to feel out of touch with your expanding audience. However, expanding your brand and building brand awareness among newer generations is easier than you might think. Effective online marketing, SEO, and strong web design are all important […]

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September 29, 2017

Company Culture & Leadership Development

While opinions differ on whether great leaders are born or molded, most can agree on what the essential components of great leadership are. These involve everything from building trust to communicating openly to knowing how to leverage the unique skills and talents of different teams and team members. At Blackstone Media, we agree with all of […]

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September 25, 2017

Tips for Non-Tech People Working with Developers

A large-scale web project can make even the most confident and capable marketers feel a bit uneasy, particularly if you’re working with an outside vendor or new agency. You’ll be introduced to agency leadership, account managers, creatives, designers, content specialists and of course, developers — all of which play critical roles in the success of […]

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September 22, 2017

Avoiding Buzzwords, Embracing Risk & More!

Managing relationships, ensuring deadlines are met, holding people accountable…the list could go on, but this is a good example of the many components of a Client Services gig. Of course, these all apply to the Client Services team members here at Blackstone, each of whom feels more than comfortable wearing multiple hats on a daily […]

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September 15, 2017

Team Member Spotlight: John Weber, Director of Products

There have been a lot of changes to the Blackstone Media lineup over the last three years. Each iteration of the team has made a huge impact for our clients—in a good way! We’d like to introduce you to one of the people responsible for Blackstone’s charge into the future of UX/UI, John Weber, our […]

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September 15, 2017

Mastering Microcopy, Original Designs & More!

Even with some serious competition from the other departments, the members of our design team would definitely be in the top running for a “Most Enthusiastic” award. From the initial sketching phases all the way to the final product, Ben, Lindsey, Maggie, and Ca are always excited about trying new things so they can get […]

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September 14, 2017

3 Digital Marketing Trends That Make a Big Impact

Paid advertisement is an anachronism across most of the internet. With ad blockers and remarkably low engagement, the world of digital marketing is quickly shifting towards a new era of engaging and innovative digital marketing strategies. In order for your business to stay on top of its online marketing, your team will need to keep […]

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