We’re living in a digital world, and there’s no going back. Whether we’re looking for arcane pieces of trivia or a new pair of dress shoes, we to the internet first. We search for answers, talk to our friends, shop for clothes, and even look for romantic partners online.
As such, businesses need to have an online presence in order to be successful. So how do you kick start an online presence? With digital marketing. Online marketing and branding are really great ways to get traffic and leads for your business. In the same way that our social lives increasingly take place online, so too does our business’s advertising. In 2015, over $180 billion was spent on advertising in the United States, a number that rose to $215.8 billion in 2017. To get you started in the growing digital marketplace, here are three things that are necessary to any digital marketing campaign.
Have a Plan
Understanding what you want to achieve with your web design and digital presence is the first step in successfully marketing yourself. That might seem a bit obvious, but too many business owners launch a marketing campaign with amorphous goals. What kind of growth rate do you want to achieve? Who is your target audience? Where is your target audience spending their time online? Are they on social media all the time or not so much? These are all questions you should be asking yourself to get ready for your digital marketing campaign.
Although having a solid plan is critical, it is almost important to be willing to change that plan as needed. The digital world is ever-changing, and it is incredibly fast-paced. That means that you need to be flexible too. You will find some things that work and some things that don’t work, and you need to be willing to adjust in order to optimize for the best strategies possible.
Have a Measurement Tool
For any type of business, success is measured in some way. Some businesses track revenue while others weigh customer retention more heavily. In the same way, no digital marketing campaign will succeed without clear metrics to measure ROI and success. If you want to get more traffic to your website, then make sure that you have a way to pull those numbers. Likewise, if you’re trying to get more phone calls, then you need some kind of phone tracking installed on your website. This way, you will have concrete goals with which to measure your success.
If you are entering the digital marketing world for the first time, remember these three tips. Have a plan, measure your growth, and be willing to make adjustments if your initial plan is not yielding what you had hoped.