Category Archives: Uncategorized

SEO Changes, B2B Marketing & More!

At the start of every new year, digital marketers around the world can be sure of one thing: there’s going to be a lot of changes to keep up with over the next 12 months. But then, that’s just the nature of the business.  It’s also one of the things that make digital marketing so […]

Client Spotlight: ProLift Industrial Equipment

One of our favorite things about working with the clients we do is being able to show them off every once in awhile. Check out the ever-awesome ProLift Industrial Equipment! Louisville Lift Truck Legacy When ProLift was first founded in 1978, it was under the moniker “Louisville Lift Truck.” It was a modest forklift rental […]

Team Effectiveness, Managing Meetings & More!

With 2018 now in full swing, the five core members of Blackstone Media’s Leadership Team finally found some time to sit down and strategize for the months ahead. But, with every new phase in a project or company, there must also be time set aside for reflection—looking back at the things that worked, didn’t work, […]

Project Management, Client Relationships & More!

2018 is here and the Blackstone Media team is ready for another 12 months of growth! Our project management / client services team experienced a particularly busy month in December (though the development and content team was right there alongside them), and everyone in the office is looking forward to the upcoming year with equal […]

Understanding Why Customer Reviews Are Essential for SEO: Part 2

In the last post, we discussed some of the main SEO benefits provided by customer reviews. However, understanding their full range of advantages and SEO value is the key to making the most of their content. Here’s part two of our guide that explores the many SEO benefits of customer reviews, particularly when it comes […]

Understanding Why Customer Reviews Are Essential For SEO: Part 1

In 2015, more than $180 billion dollars were spent on advertising in the United States. These numbers have only continued to rise in the following years, but digital advertising spending is rising especially fast. This is because of the simple fact that customer experience and smooth website design is and always will be an essential […]

Debunking 3 Common Myths Surrounding SEO

When it comes to digital marketing, there are several tried-and-true methods for success. SEO, for example, is a viable marketing strategy that boosts rankings and brings results. Still, many of those who are unfamiliar with how the process works have several misconceptions about the practice as a whole, and being aware of these miscommunications can […]

Software Development, Voice API & More!

If you want to keep up in the fast-paced tech world, you’ll definitely benefit from having a natural penchant for puzzle solving. After all, the software development profession truly is more of a lifestyle than a traditional job—it’s a genuine hobby steeped in years of passion that just so happens to help with the bills. […]

Team Member Spotlight: Travis Triplett, Director of Accounts

When it comes to keeping clients first, no one does it better than Blackstone’s Director of Accounts, Travis Triplett. He’s a pro at putting himself in our clients’ chair and isn’t afraid to tell it like it is. With his insider knowledge of how our clients work and his tenacious work ethic, Travis has been […]

Full Stack Anxiety, Presenting Your Ideas & More!

It’s getting close to the end of the year, but things are staying busy around the office—especially for our designers! Still, they found enough time this past week to round up another five (actually, way more than five) articles to share for their Top 5 Fridays. Here’s your chance to get yet another look into […]