Category Archives: Uncategorized

Customer Cultures, Client Service Myths & More

When it comes to client service excellence, the goal should always be to exceed expectations. Yes, that might sound simplistic, but at the end of the day, it’s the plan and honest truth. Even so, meeting that goal can be hard, especially when you’re managing multiple clients with varying needs and expectations.  Of course, having […]

User Experience Tips, Awesome Style Guides & More

Another work week is nearly behind us, which means it’s time for another Top 5 Fridays! As always, our design team had a lot on their minds and were more than ready to share it. From user experience to style guides to NOT sucking at giving feedback, there’s plenty of topics touched on this week’s Top 5 […]

Online Content Tips, Free Marketing Tools & More

There are a lot of elements that go into digital marketing. Naturally, that means there are also a lot of rules to follow. But don’t worry. We’ve got your back, just like always.  So, whether you’re trying to refine your SEO prowess, hone your paid search expertise, or optimize the effectiveness of your online content, our […]

Agency Development, Productivity Boosting & More

Keeping things on track at a busy digital agency like Blackstone Media is no easy task. Fortunately, with the right tools in place and a great team behind you, awesome things can be accomplished, including consistent agency development and client satisfaction. Still, it never hurts to learn as much as you can as often as […]

Client Relationships, Setting Expectations & More

Strengthening client relationships through mindfulness, mastering the principles of client services, and understanding client-service essentials are just a few of the topics touched on in this week’s Top 5 Fridays. Needless to say, our Client Services duo had a lot of client-related topics on their minds this week, which is (obviously) the way it should […]

Web Fonts, Embarrassing 90s Designs & More!

It’s been another super busy week at the Blackstone office, but even with all the meetings and oncoming deadlines, our dedicated Digital Design tribe was still able to pull together another collection of informative, interesting, and just flat-out embarrassing articles related to designs in general (you can skip on down to article number two if […]

Employee Spotlight: Rebecca Brady, President/COO

Affectionately known as “Presi-dimps” to our team, Rebecca Brady, President/COO of Blackstone Media, has kept us on our toes from day one. With a stellar business sense, rivaled only by her sick rhymes and love of 80’s music, Rebecca is Blackstone’s biggest advocate both in-house and on the road—living, breathing, and building the company since […]

6 Things Google Analytics Can Tell You About Your B2B Website

Google Analytics has quickly become one of digital marketing’s greatest allies, while its parent company, Google, has not only improved internet search — it’s redefined it completely.  Successful digital marketers know that being able to track and report on your marketing efforts is crucial to your teams overall marketing strategy, and it sure makes answering […]

Brand Promises, the Customer Journey, and More

This week, our marketing team is keeping up with the trends so that you don’t have to. From SEO to why your brand promise needs to be evaluated in the wake of European legislation, they’re on top of the digital marketing industry’s changes, challenges, and breakthroughs.    1. Voice Marketing Tactics: There’s Only 100k Searches […]

Employee Spotlight: Maggie O’Connor, Senior Digital Designer

Since becoming part of our in-house design team in 2015, Maggie O’Connor has been churning out inspired and thoughtful designs. With our clients — and their clients — needs at the heart of every design and user-experience, she is as much of an advocate for our clients as she is a part of Team Blackstone. […]