February 23, 2018

Client Service Strategy, Innovation & More!

No matter what industry you’re in, your business simply can’t survive without long-term relationships. And, no matter what industry you’re in, your long-term relationships can’t survive without a dedicated team of client services professionals. That’s a major theme in this week’s collection of Top 5 articles, where Blackstone Media’s team shared their thoughts on everything from brand innovation to optimizing CX to effective client service strategy. For an enlightening overview of the creative thought processes that drive our company’s many relationships, look no further!

A close-up of client service strategy expert Kirsten writing in a notebook with a pencil

1. Planning Tools & Hacks: [Video] Russell Davies on ‘What is a Planner and what does Planning mean?’
“This blog has become one of my favorite resources for learning more about client services, so thanks Travis for sharing it! This video in particular is a very informative Q&A covering a variety of topics regarding long-term success in the industry. Russell Davies is always full of insights.”
-Jordan Mason, Client Coordinator

2. Break a business into pieces to accelerate innovation
“It’s no secret that the best businesses, agencies, and brands have one thing in common: they’re not afraid to innovate, push boundaries, and challenge the status quo (when it’s necessary, of course). But not every organization can achieve raw innovation that easily, which is why it’s important to break your processes down and analyze how much value they could have as ‘microservices.’”
-Travis Triplett, Director of Accounts

3. Client Experience As A Competitive Advantage
“At a digital agency like ours, terms like ‘UX’ and ‘UI’ are constantly thrown around in the articles we share. But overall, it seems like there isn’t nearly as much being written about CX (client experience) and how it can be successfully incorporating into your strategy. Obviously, that’s a major issue that needs to be remedied!”
-Jordan Mason, Client Coordinator

4. The Product Manager vs. The Strategist
“Product managers and strategists come from different worlds. As a result, they tend to see things differently. But at the end of the day, they both share similar goals: to help guide and drive the best decisions for their clients and customers. Though we’re not always selling a tangible ‘product’ in client services, we are selling advice and guidance. Naturally, that requires strategic thinking. The parallels that this article draws between product managers and client service professionals are worth observing.”
-Kirsten Weinsheimer, Client Coordinator

5. 3 Tips for Developing Relationships at Your Professional Services Firm
“A quick read that’s full of simple yet important reminders – which very often makes for the best reading, if you ask me.
-Travis Triplett, Director of Accounts