May 11, 2018

Client Services 101: Tips & Advice!

In the Client Services profession, there’s no telling what each new day can bring. Depending on each client’s industry, size, and a host of other factors, you could have an endless number of things to take into consideration. In other words, you need to be truly dedicated and passionate about what you do—if you want to do it well, that is.

A full view of the Blackstone Media fourth floor layout, featuring a large group of BSM employees working at their desks.

Needless to say, staying alert and ready to respond at any time is a hallmark of Client Services 101.  As such, it’s no surprise that this concept gets touched on in most of this week’s Top 5 articles, all of which were compiled and shared by the members of our very own CS team. So, if you’re looking for a great, high-level Client Services 101 overview, check out Travis, Jordan, and Kirsten had to say/share!

1. Adventures in Client Services: Start here.
The best client service providers understand that they’re not in the advertising business – they’re in the business of building relationships. Whether or not the ‘quality of relationships’ is actually in ‘decline’ is 100% debatable, but it still provides a unique and interesting take on the future of our profession.”
-Jordan Mason, Client Coordinator

2. Building Better Client-Agency Relationships Starts with Building a Better Agency Model
“This is a really in-depth examination of how blending established AOR models with new or unique speciality models can lead to a better agency structure, and also build stronger relationships in the process.”
-Kirsten Weinsheimer, Client Coordinator

3. 6 Tips on How to Work with High-Profile Clients
“There’s no one single approach that’s universally applicable to every client, and I think that’s an important thing to emphasize. Naturally, this concept is something you would quickly pick up from personal experience in the industry, but its significance cannot be understated. Ultimately, the underlying theme here is the value; no matter who your client is, or how ‘high profile’ they are, everyone ultimately expects value from their investments with you.”
-Travis Triplett, Director of Accounts

4. The 4 Pillars Of Successful Agency-Client Relationships
“A great quote that really stood out to me from this article was: ‘…the minute a contract is signed, an agency should start worrying about retaining that client.’ Very true! Overall, this is a very insightful walkthrough of basically every step of the client/agency relationship, starting right at the initial onboarding phase and ending with ongoing relationship management.
-Kirsten Weinsheimer, Client Coordinator

5. What It Means to Be in a Client Service Business
“Another high-level piece packed with great advice, all of which perfectly summarizes what this job is really about. If you’re curious about client services 101, the basics of the industry or just what it’s like to work in this profession on a day-to-day basis, I think this is one of the best things you could possibly read.”
-Jordan Mason, Client Coordinator