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November 17, 2017

Content Creation, Holiday Marketing & More!

From strategic content creation to effective holiday advertising, our marketing team had a wide variety of topics to cover this week. Check out the following five articles to see how Amber, Jordan, Leslie, Nick, and Kirsten keep their industry skills sharp and their knowledge fresh.

Close-up image of the corner of a MacBook and a smartphone.

1. A handy content checklist for your next website project kick-off meeting
“We try to minimize unnecessary meetings as much as we can, and that means getting the most out of the meetings we do need to have. Since our content (placeholder or otherwise) is very much ingrained into our entire discovery process, it’s important that everyone is on the same page about who’s doing what as early as possible. This is a great way to plan ahead and hold everyone accountable.”
-Jordan Daly, Content Architect

2. 5 Content Marketing Tactics for “Boring” Industries
“The key to writing engaging content for your clients is knowing how to speak to their audiences effectively. Of course, this approach varies depending on who your specific client is and what industry they operate within. But, as a content creator, it’s your task to make them resonate and stand out, no matter the subject matter. A great way to do that is by experimenting with alternate forms of media such as infographics and video, as well as more strategic content creation methods.”
-Nick Watkins, Digital Marketing Strategist

3. CEOs Beware: It’s Poaching Season for Marketing Companies
“Nothing’s as annoying as those spam emails promising to optimize your digital marketing, especially when they’re done through shady black hat tactics. Sometimes it’s easy to identify which pitches are fake,  but other times, it’s not. That’s why it’s a best practice for marketers and non-marketers to recognize when they’re being taken advantage of or when there’s genuine opportunity.”
-Kirsten Weinsheimer, Administrative Coordinator

4. 10 Essential Holiday Marketing Tactics for 2017
“It’s hard to believe the holidays are here again, but sure enough…here they are! I found this infographic super helpful as we begin our annual Blackstone’s holiday marketing initiatives for several of our favorite clients.”
-Leslie Radcliff, Search Marketing Specialist

5. The Day You Became a Better Writer (2nd Look)
“Absolutely one of the best articles I’ve ever read on business writing, straight from the guy who created Dilbert.”
-Jordan Daly, Content Architect