When it comes to digital marketing, there are several tried-and-true methods for success. SEO, for example, is a viable marketing strategy that boosts rankings and brings results. Still, many of those who are unfamiliar with how the process works have several misconceptions about the practice as a whole, and being aware of these miscommunications can help you best manage your digital marketing strategy. Here are some common myths about SEO practices and digital marketing optimization.
SEO isn’t worth the investment.
This myth generally stems from those who don’t understand the specific purpose of SEO. It’s all in the name — search engine optimization — and it involves the incorporation of specific keywords, among other elements, in attempts to make your website rank higher on Google’s ever-changing algorithms. Those who aren’t seeing results either aren’t working with a reputable Louisville marketing company. In fact, content creation and management, which is considered a major component of SEO, now claim the second-largest share of digital marketing budgets. Certainly, something to keep in mind when it comes time to coordinate your company’s digital marketing budget.
SEO is a one-time effort
This is one of the most popular myths about SEO, albeit one of the most outrageous. The key to SEO is consistency. Don’t expect to work with a Louisville marketing company to post a bunch of blogs all at once and see instant results — that’s simply not the nature of the practice. SEO requires consistent maintenance and upkeep — link building, creating new content and web pages, updating older content, etc. Without consistent nurturing, your SEO groundwork can easily become negligible: links can become broken, Google’s algorithms will inevitably change, and the competition can intensify.
It’s better to try to rank number one for one broad keyword than to rank lower for more specific keywords.
If any digital marketing team has told you this as though it’s a fact, it’s a major red flag. It may seem logical, but specific keywords almost always get searched more often and yield better SEO results when targeted. Moz explains, “When you create solid content focused around topics, you almost always receive far more traffic from long-tail keywords that you didn’t try to rank for. The magic happens when visits reach your site because the content matched their needs, but not necessarily when you matched the right keywords.”
Ultimately, in 2015, more than 180 billion U.S. dollars were spent in advertising in the United States, and being able to identify these myths can help you form a well-rounded online marketing strategy that works every time. For more information about Louisville marketing strategies, contact Blackstone Media.