Optimization & Digital Marketing Services
The online business landscape is challenging. A solid digital marketing plan is the way to win. Here at Blackstone, digital marketing strategy is embedded in our DNA.
Our offices are located in New York and Louisville, but our reach spans much further. The work we’ve done for clients can be found all over country—and the world, across industries like insurance, construction, manufacturing, and nonprofit, just to name a few.
To make sure that online efforts remain strategically consistent with overall business objectives, the right tools must be leveraged to get the right results. Understanding the outcomes and how and when to pivot is essential to getting ROI for your digital strategy.
The management of digital marketing at a company level is often a full-time job for not only one, but several employees. At Blackstone, we take the time to carefully focus on your specific goals. We then implement forward-thinking, customized marketing plans to help you exceed those goals.
Social Media Marketing
No matter what industry you’re in or what type of business you do, social media is where it’s at. That means it’s super important for you to have a meaningful digital presence that reflects your company brand. After all, social media is one of the most direct forms of communication you’ll ever have with the people interested in your products or services. We can help you find and connect with that target audience through the creation of social media ads and content; posting regularly and monitoring engagement; and by measuring what works and what doesn’t work to stay adaptable and drive a strategy that fits you and your customers best.
Create content that resonates with your target demographic—then send it right to their screen. Whether you want retargeted ads to ensure that your money’s being spent wisely or use PPC to direct traffic to your website, you’ll get the digital advertising services you need at the budget that’s best for you to perfect your digital marketing plan.
Analytics & Reporting
If you’re a fan of numbers, we can share until your heart’s content. If you hate numbers, then we’ll make sense of them for you, and make you look uber smart for your boss. Either way, we’ll give you all the information you need to determine what is and isn’t working in your digital marketing strategy. Then, we’ll work together with you to formulate a digital strategy that gets you the most out of your online endeavors.
Content Strategy & Content Marketing
Content makes the digital world go round. If you want to stake your place in that world, you’ll need to develop a solid content strategy and a content marketing plan that exhibits your thought leadership and differentiates you from the competition. When you partner with our team of content strategists, writers, and content marketers, we will plan, strategize, and execute the perfect content marketing strategy to help you realize your digital marketing plans and goals and make your content King.
Search Engine Optimization
SEO: It’s a fundamental component of every digital marketing strategy, digital advertising strategy, content marketing strategy, and…well, just about anything else based online, really. After all, what’s the point in creating all that great content if no one can find it? Tell us what issues you’re having, and our team of digital marketing gurus will get you noticed.
Lead generation can be thought of as the cornerstone of any digital marketing plan; it’s all about piquing your audience’s interest and giving them an awesome experience. Like any user, we like awesomeness too. Check out a few of the conversion optimization services we offer as a digital marketing agency:
- UX/UI Optimization: One of your clearest paths towards generating leads is having a user-friendly website. From usability testing to A/B split testing to surveying, a partnership with Blackstone will provide you the tools you need to identify digital friction points so that you can streamline your online experience.
- Email Marketing: This always-dependable means of optimizing conversion rates will give your audience clear calls to action, making it one of the most effective lead generation services you can use.
- Content Architecture: Structure is key! Whether you want to build a brand new website or simply optimize existing content, you can work with our content strategists to ensure your website’s navigation and content flow is strategically laid out to maximize your conversion rates.
Amazon Content Creation
Amazon is taking over e-commerce one sale at a time. If you have a stable presence on this huge online retailer, you already have an advantage over your competitors. If not, we can get you there! Before you know it, you’ll be all over Amazon’s search results with relevant A+ and B+ content that your target audience can easily find and interact with.
There’s nothing like a good brainstorm to get those creative juices flowing. Maybe you need help formulating a social media marketing strategy from scratch. Or maybe the content marketing strategy you got a great start on has hit a snag. Whatever your issue is, our marketing strategists can help decide what your next steps should be to reach the goals you want to reach. We are an innovative digital marketing company NYC and in Louisville. Let’s put on our thinking caps together!
Ready to launch your brand into orbit? Contact us today!