Today, people spend most of their lives on the Internet. No longer do people go to the newspaper, phone book, or TV guide to find out the information that they need. When we want to talk to a friend or coworker, we pick up our smartphone or fire up our email. All the information you could possibly want is always right at your fingertips…and that’s what makes SEO so important.
As an entrepreneur, it is extremely important to understand how to get attention for your business online. The practice of getting your website to rank well on search engines such as Google is known as search engine optimization, which is part art, part science. To get your website on the top of the Google search pages, this digital marketing technique is essential. Of course, not all entrepreneurs have spent years studying the in’s and out’s of web design and search engine optimization.
So if you’re an entrepreneur trying to understand the complicated world of search engine optimization, here’s how to get started:
Start With On-Site SEO
On-site optimization is an umbrella term that includes anything that affects the actual website itself. In practice, this primarily concerns web design. Once upon a time, web design was all about flashy graphics and sleek, modern navigation. Today, search engine optimization and web design are inseparable. You still need modern design and flashy graphics, but you also need to identify keywords that will help your website show up on Google. There are also tags that are built into the site’s code to help Google understand what your website is trying to communicate, and these keywords need to be baked into the structure of your website from the word “Go.”
What Is Off-site SEO?
Off-site optimization refers to any external factors outside of web design that can help your website rank better on Google. This could include social media marketing, building backlinks, or generating customer reviews on third-party websites. When it comes to link building, you want other sites to link back to your site. The more sites that link to your site, the more authority Google will associate with your site. Of course, this is just one important aspect of off-site SEO, but it is a great place to start.
This term refers to any form of SEO that follows the rules, which can broadly be defined as Google’s SEO guidelines. Unfortunately, Google is pretty clear that any active form of SEO is in a gray area, which makes true white-hat SEO the white whale of the digital marketing industry. However, link building, keyword analysis, and backlinking are generally considered forms of white-hat SEO, according to The Entrepreneur.
Black-hat SEO refers to illegal, or at least unethical, tactics used by anyone to increase a website’s popularity. Tactics like keyword stuffing, invisible text, and page swapping are against Google’s rules and therefore make them black-hat techniques. However, you can also go onto the dark web and purchase backlinks by the thousand from sketchy overseas operators. While these black-hat techniques may have worked years ago, they’re more likely to harm your SEO and web design efforts today.
In order to be successful in marketing your website, it is important to take advantage of on-site SEO in your web design as well as off-site SEO. Approximately 50% of business owners are experimenting with digital marketing right now, but they do not necessarily have a plan on how to use it. If this is the case for you, consider hiring a digital marketing company to help with all of your search engine optimization needs.