In the last post, we discussed some of the most common website design mistakes that hinder SEO value. However, there are several more mistakes that need to be addressed in order to give you a solid foundation of knowledge to construct and maintain your business’s website, search rankings, and company brand. Here’s part two of our guide exploring some of the biggest website design mistakes that hurt your website’s SEO value.
Not Making Frequent Updates
This shouldn’t come as a surprise for most Internet users, but a site that’s even two years old may be antiquated if it has not kept up with changes in the industry. Your site requires updates and maintenance as new devices and browsers change how sites are accessed and displayed. This means that you can’t have a ‘set it and forget it’ mindset about web design maintenance and upkeep. Two years is a long time in the web design and SEO world. Likewise, in addition to refreshing your design, you should be regularly publishing new content to your website from month to month.
If you are unsure of whether or not you have the capability to make frequent updates to your business’s website, it’s best to reach out to a digital marketing company to come to a solution that works for everyone.
Not Using Separate Layers For Images and Text
This is a widespread mistake that can make a big difference in where your website appears on Google. When creating and inserting graphics and images, it’s important to know that they aren’t perceived normally by Google’s algorithms. In order for the text to be readable by Google, and in other terms, effective to any degree, you’ll have to superimpose the images and text, or in other words, add them as separate layers. This ensures that each and every keyword, heading, and subheading are fully recognized by Google’s picky website-crawling robots.
In short, don’t put important text into images themselves, but rather as crawlable text in the body of your website’s code. Another major problem that this mistake can cause is an awkward mobilized experience. About 62% of companies that designed a website specifically for mobile had increased sales, and even making small improvements to mobile-friendliness can be an investment into building your brand and reaching a wider audience.
Ultimately, the worlds of SEO and website design are more integrated than many people think. Avoiding these critical mistakes is the best way to keep your website at the top of the competition — and the first page of Google.