While Globe was well known for its fabrication of piping for the petroleum industry, the brand itself was suffering. Globe fabricates and finishes custom piping and tubing for nearly any industry and manufacturer — but few people knew this. Due to this lack of awareness, Globe’s brand didn’t reflect the company’s depth-of-knowledge and the vast product selection it provides. Additionally, their website nor their photography reinforced their brand or showcased their quality products and fabrication processes.
Awarded Top Prize by 2015 W3 Awards: Manufacturing Website
Winner for B2B Services Website 2015 Louie Award
Blackstone begins each engagement with a Discovery phase — our deep dive into research — by obtaining and analyzing the info needed to provide the ideal digital solution. Special emphasis was given to Globe's position as an industry leader and its multi-faceted, specialized group of technicians. This allowed Blackstone to re-define the Globe brand and shine a spotlight on the value of having a quality, hands-on production system. Our in-depth Discovery phase provided all the insight.
Blackstone Media is our turnkey answer to branding and marketing in an increasingly diverse business environment. Their creativity in the branding process was only rivaled by their attention to the smallest details. Both have allowed us to move forward quickly in our pursuit of the exact customers we want... I consider them indispensable for my marketing needs.
Vice President of Marketing
Globe Mechanical, Inc.
Globe needed a multi-talented marketing and design team that could modernize and make recognizable its brand— a team that could take it up a notch with a complete brand integration into all traditional and digital marketing efforts. Blackstone was a natural choice.
Years of Fabrication Experience
FT2 of Fabrication Space
Blackstone brought brand recognition to Globe on both regional and national levels, allowing them to expand their workforce and increase production enough to open a second fabrication shop.
For Toyota Material Handling, USA our team pulled out all the stops. The result: one truly amazing website. Interactive tools create a user experience unlike anything else in the industry and resulted in an immediate increase in qualified leads to their dealers.View Case Study
Unisub, a US-based dye-sublimation manufacturer, needed both a brand refresh and new website. Blackstone delivered branding for Unisub and its processes, art direction on product photography, category/product copywriting, and a beautiful, fully responsive website.View Case Study
PetFirst, a nationally-trusted pet insurance provider, came to Blackstone to improve their website and digital marketing efforts’ conversion rates. Blackstone has helped decrease certain channel Customer Acquisition Costs by over 90%.Visit Case Study