April 9, 2018

Guide To Boosting Brand Awareness Through Social Media Engagement, Pt. 1

Companies spent, on average, 25% of total marketing budgets on digital in 2014. But that figure is projected to jump to 75% within the next five years. These budgets include funds for services such as SMM, web design, digital marketing optimization, and other online marketing techniques. However, many companies seem to underestimate the power of a well thought out social media campaign. But there are plenty of ways to effectively promote your brand through social media marketing. Here are just a few social media marketing techniques to use to prioritize your company branding.

Ask A Question

Internet comment sections are filled with people who just love to provide their two cents on any given subject matter. Use this to your advantage when crafting social media campaigns by asking a broad range of questions to viewers, who are also potential clients and customers. The questions should generally be related to your industry, but aside from that, you have plenty of creative freedom regarding specifics.

“Another sales strategy that works both in traditional sales and online selling is the art of the question. In fact, question posts get 100% more comments than standard posts! Asking your followers questions shows you’re interested in them, which helps build goodwill toward your brand,” writes Chad Edmonds on AddThis.

Post Content Consistently

Multiple Louisville web design companies will tell you that a major aspect of building and promoting any brand is ensuring ongoing availability and growth. The best way to get your potential customers to make this perception naturally is to consistently publish high-quality content across a wide range of media platforms. Try to really get into the mind of your audience and think of content ideas that will remain interesting, relevant, and informative for them. If you can become a solid source of information, you’re building awareness in the best way possible.

In 2015, more than 180 billion U.S. dollars were spent on advertising in the United States. Understanding how to effectively promote your brand through social media strategies and initiatives is the key to getting one step closer to overall business success. Keep an eye out for the next post, where we’ll discuss some more proven ways to boost brand building initiatives through social media campaigns. For more information about Louisville web design companies, contact Blackstone Media.