Social Media Marketing Agency NYC and Louisville
Content Doesn’t Spread Itself!
Without a doubt, social media has become one of the most powerful and wide reaching platforms for interacting with consumers and businesses alike. To see this, one only needs to take a look at the numbers: In just a decade, the number of American adults who use social media for all facets of life has increased from a mere 7% in 2005 to a resounding 65% in 2015. For marketers, it has permanently altered the way we interact with our audiences and promote our businesses, and it’s still changing everyday. Blackstone has a dedicated team of specialists operating as our very own full-service, in-house social-media-marketing agency in NYC and Louisville, delivering tangible, measurable results to an ever-expanding list of clients looking to get the most out of their digital presence.
Our social media marketing team understands that relevant content is a must if you want to increase brand awareness and gain conversions. But that’s not the end of it. This content must be continually shared across a diverse range of channels, and it must be capable of working either independently or in unison (or both) across these various platforms to solidify a distinctive brand image. The objectives may vary: For example, one of our clients, a local construction agency, wanted to increase their qualified hires. Through a combination of targeted social advertising and goal-consistent content postings on their various social media channels, we were able to help increase their workforce by 50%. But when it comes to social media marketing, the job is never really done.
If you’re overwhelmed with all the ever-changing tools and the constant attention needed to keep up with all of the interactions, don’t worry. That’s exactly what we’re here for. No matter what area of social media marketing you need help with, Blackstone’s team is prepared to craft, execute, and evaluate a plan customized to meet your business’ needs. Now, let’s talk solutions:
Social Media Strategy
Finding the right audience, communicating the right message, and managing online conversations are not just crucial to your marketing goals, but your brand’s overall reputation. It’s not uncommon to feel unsure about how to approach these challenges. For us, it’s just another day at the office.
Content Planning and Development
Great content can resonate loudly with your audience, and a sound content strategy can keep your brand front and center. We’ll help you devise a tactfully planned approach for understanding and creating the content that best suits your goals and your brand.
Full Service Social Media Management
Adhering to a strict schedule of updating and posting on multiple social media accounts can be a time-consuming and stressful practice, but if you want to really make your presence felt online, it’s a necessity. What content should you share? What does your audience truly care about, or, for that matter, who is your audience? Should you call Blackstone? The answer to the last question is always yes.
Social Media Metrics and Analysis
Measuring the effectiveness of your social media campaign isn’t a linear process. It requires a balance of the right tools and applications to do the job well, plus a set or two of well-trained eyes that are capable of sifting through immensive amounts of data with the ability to make sense of it all. Blackstone has lots of trained eyeballs that you can use.
Social Advertising and PPC
The world of online advertising is ever-changing, and social advertising is no exception. Advertising on social platforms allows for the greatest audience segmentation, which increases the effectiveness of your latest PPC or sponsored content efforts. We help clients develop a cost-efficient strategy that targets the right demographics, ultimately generating the most leads using the least amount of money.
One of the most efficient ways to assess the performance of your social media campaigns is to compare against your competitors. When it comes time to plan or reassess your own brand’s marketing efforts, the competitive insights can be illuminating.
Social Media Coaching
Become self-sufficient in the realm of social media. We offer comprehensive coaching and custom tailored recommendation sessions designed to empower clients in a number of ways.