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August 3, 2018

Online Content Tips, Free Marketing Tools & More

There are a lot of elements that go into digital marketing. Naturally, that means there are also a lot of rules to follow. But don’t worry. We’ve got your back, just like always. 

A panoramic view of the main Blackstone office, showing several employees and online content writers working quietly at their desks.

So, whether you’re trying to refine your SEO prowess, hone your paid search expertise, or optimize the effectiveness of your online content, our Digital Marketing team has another handful of articles sure to help. You know what day it is, so check out what the BSM marketing mavericks had to share in this week’s Top 5 Fridays!

1. 4 underutilized schema markup opportunities that impact SEO
“There’s plenty of benefits to utilizing brand, image, and app schema to help your pages rank higher. This was an informative read for me and definitely something that was worth sharing with the whole team.”
-Amber Herndon, Director of Marketing

2. How To Avoid This Common Marketing Mistake
“There are a lot of rules to follow when it comes to online content. In fact, for many college-educated content creators, writing web copy is more of an UNlearning process than a proper LEARNING process. That’s because a lot of the web-based rules defy what we’re taught in college, especially when it comes to voice, tone, brevity, etc. Forbes did a great job breaking down the fundamentals related to this.”
-Jordan Daly, Content Architect

3. 8 Free Content Marketing Tools You Should Be Using
“I like writing for the web. I like tools that help me write for the web. And I really like it when those tools are free. So, as you can imagine, I found this to be a great list. However, to follow online content best practices even more efficiently, I would have added http://hemingwayapp.com and http://www.charactercountonline.com/ to the list. They’re essential for digital marketers who spend a lot of time writing…and they’re also free.”
-Nick Watkins, Digital Marketing Strategist

4. 6 ways to improve your B2B copywriting skills (with winning examples)
“A good follow-up to the article I posted above, but this one comes with some actual examples from online content experts. Check  this out too if you want to unlearn even more of that expensive college stuff.”
-Jordan Daly, Content Architect

5. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday
If you’re a digital marketer, you know that PPC has an impact on rankings. But, you may not know the full extent of that impact or even how it works. Whiteboard Friday is a great series that I keep up with to master these concepts, so I definitely recommend it for any aspiring marketing types out there..”

-Leslie Radcliff, Search Marketing Specialist