February 28, 2018

Team Member Spotlight: Jordan Daly, Content Architect

If creating and organizing killer content were a sporting event, Blackstone’s Content Architect, Jordan Daly, would be the real MVP. Never one to shy away from a challenge, Jordan jumped into these questions with both feet! 

Tell us how you first got involved in with marketing?
After some part-time marketing work, and entry-level content editing work, I decided that writing for the web is probably where I could grow the most. In 2010, I got a job at Mountjoy Chilton Medley (a large CPA firm) as a sort of do-it-all marketer. Within my role, I established a reputation as a thoughtful and detailed oriented writer and web content manager. So that is my angle – I word good. At least that’s what I hear.

What was your first impression of Blackstone?
When I met Taylor in 2010, I thought he was super impressive – smart, eager, energetic. After working with them a bit, I realized that much of their team shared the same qualities. When I was hired and started working with the same individuals who had worked with me when I was a client, I got to see just how much hard work and effort goes into creating digital products. It’s really astounding and helped reinforce that I made a decision that allowed me to be surrounded by super smart, super passionate and hard-working individuals.

If you could switch your job with anyone else within Blackstone, whose job would you want?
Probably one of the developers. It’s just a skill I wish I had, and they don’t bounce around into multiple projects as often as we do as marketers. Would be nice to have one project to work on for months at a time, focus intently, tweaking, until everything is perfect. I feel like I could work at home, pantsless, more often. Which is a life goal of mine – less clothes.

What has been your favorite project at Blackstone?
PetFirst. Their content is always in a fun voice, and we are doing the PetFirst website now which allows me to apply all the content architecture things that I do while writing fun stuff. I mean, cute pets. Enough said.

Any favorite line from a movie?
“Funky Butt Lovin’!!” – Rookie of the Year. Also, will be my band’s name when I can find members willing to run with that sort of goofiness.

What three traits define you?
Persistence. Problem-Solving. Fearlessness.

Do you have a bucket list? Give us two things on it.
Ride a bike from coast to coast in the US. Have an off-the-grid cabin or house or property that is fully self-sufficient.

Do you have a favorite newspaper, blog?
Cardchronicle.com. Mike Rutherford is a very entertaining sports blogger, and I’m a huge UL fan.

What is your personal philosophy?
Fear is the root of all evil.

What’s one thing you couldn’t live without?
Some sort of extreme sports equipment to allows me to regularly get my adrenaline fix, so a skateboard, surfboard, snowboard, bicycle, etc. Really anything that allows me to go really fast.

What is the greatest challenge you have had to overcome in your life thus far?
While raising children, being a good spouse, and all that hugely important stuff is obviously at the top, there is one moment that sticks out in my mind as the first time I was very proud of myself.  I was 12 years old, back when inline skating was a prominent extreme sport, I was in the thick of the local skate scene here in Louisville. One day, I was skating downtown with friends and decided to go off by myself check out Waterfront Park, which at the time, was in the very beginning stages of construction. It was 1996-ish — there were no cell phones and downtown was a ghost town on the weekends.

So, to get into the construction site, I had to scale a tall chain link fence. Then, I broke my arm very badly on one of the hand railings. The challenge came when I had to figure out how to get out of the situation. I remember being extremely scared at first but was able to calm myself down and think about the steps I needed to take. I managed to climb the fence to get out with one arm and skate towards where I thought hospitals were (I was 12 and had only ever seen paper maps), head to one of the emergency rooms to get treatment.

I think that shaped the way I think about and approach challenges overall. It might seem insurmountable and I might cry in the face of such adversity but anything is possible if you set your mind to it — sometimes even things that seem physically impossible.

What is your greatest fear?
Deep ocean water

Would you rather be a tiny elephant or a giant hamster?
Definitely an elephant. They seem a lot smarter, less rodent-like. Also, who has ever had a hamster live longer than like 3 years?

What is your favorite thing to do?
Show my kids the world the around them, and watch them take it all in.

Where is the best place you’ve traveled to and why?
Costa Rica, Mal Pais area. It was very undeveloped, so we had to get around on an ATV. There was no internet. Just beaches, surfing, mom and pop small eateries, and rustic accommodations. You’d be on the beach with stray dogs and wild horses, watching the sunset over some phenomenal surfers. Pura Vida.

What’s the weirdest job you’ve ever had?
I worked at a rough neighborhood liquor store for 6-ish years. Dealt with all sorts of craziness, good and bad.

What does true leadership mean to you?
Empowering others.

What has been the most important innovation you have witnessed in your lifetime?
Mobile phones that are also computers, GPS, personal assistants, games, etc, etc. .

What would you do (for a career) if you weren’t doing this?
Professional athlete would be ideal (far-fetched) but a skilled trade like carpentry or masonry or automotive technician would be cool. I like to work with my hands and learn how things work.

If you could do another job for just one day, what would it be?
Something to do with working with big cats like lions and cheetahs. Big predatorial cats are fascinating to me. And, I am sort of a cat person and have this idea that I could have positive interactions with big cats and not get eaten. Also of note, my just-for-one-day job might also become my last-day-alive job.

Tell us something that might surprise us about you.
I am naturally very introverted.