September 28, 2018

Top 5: B2B and Manufacturing, First Edition!

Considering our increasingly large focus on the B2B and manufacturing industries, we decided it was high time to introduce a new Top 5 Fridays category. So, from now on, we’ll be rotating the new B2B/manufacturing topic into our existing Top 5 lineup of marketing, development, design, client services, and leadership! The list just keeps on growing, and we’re definitely not gonna complain about that.

Laptop screen showing words like "B2B", "Buyers", "Transactions", and many more

So, with that introduction out of the way…come check out the very first B2B and manufacturing edition of Top 5 Fridays!

1. Proof That B2B Executives Are Using Mobile to Make Purchase Decisions
“If you’re a digital marketer, you know the importance of mobile. But sometimes, business owners aren’t aware of this, even when they themselves are using mobile to research and buy. For B2B executives, the purchase path is more complex than the typical B2C experience. But research shows that B2B executives are using mobile to make their purchases. There’s even been a 91% growth in B2B researchers using smartphones. Clearly, B2B companies do have a growing need to optimize for mobile or else they’ll risk losing out in the years to come.”
-Amber Herndon, Director of Marketing

2. 7 B2B marketing habits you need to start now
“Whether you’re a B2B decision-maker or working at an agency, the content in this article makes great fodder for sales convos.”
-Kirsten Weinsheimer, Client Coordinator

3. The New B2B Sales Imperative
“Making purchase decisions within the B2B arena is an inherently complex (not to mention expensive) process. If you want to stand out from your competitors, you need to refine your processes – make them simpler and more intuitive wherever you can. That’s the new B2B sales imperative.”
-Travis Triplett, Director of Accounts

4. Top 20 Facts About Manufacturing
“Did you know US manufacturers contributed $2.33 TRILLION to the national economy in the first half of 2018? Or that, taken alone, manufacturing in the US would be the ninth-largest economy in the world? I didn’t either, at least till I skimmed through this handy list. All of these facts serve as validation that manufacturing is indeed an incredibly valuable market to engage with, and it’s exciting to be one of the agencies engaging.”
-Nick Watkins, Digital Marketing Specialist

5. Why B2B marketers should care about B2C marketing
“Interesting little bit: ‘The big reason for B2B companies to become as easy to work with as B2C companies is that every customer they work with is also a consumer. Their expectations are shaped by dealing with Amazon, not your competitors.’”
-Rebecca Brady, Chief Operating Officer