Blackstone Media redesigns the Toyota Forklifts website and ramps up lead generation.
Armed with an aggressive project timeline, the North American headquarters of Toyota Forklifts was ready to turn up the heat on gaining and nurturing leads related to equipment sales as well as create a fresh take on sharing their valuable content for material handling users. Though their existing website was standard for the industry, the online brand wasn’t representative of the same exceptional quality Toyota products are known for.
In addition to showcasing amazing products, goals for the new site included increasing site traffic, adding relevant, dynamic content and enhancing a user experience that drove leads to the company’s esteemed dealer network.
Blackstone began the engagement with a deep dive into research, obtaining and analyzing the data needed to provide the ideal digital solutions. No stone was left unturned during the Discovery phase, which digs deep into the data that helped define the online Toyota Forklift brand and further understand its customers, stakeholders, goals, competitors and user experience preferences.
Blackstone Media did a fantastic job on our website project. I am continually impressed with Blackstone’s professionalism, wealth of knowledge, skill, research and their ability to take simple thoughts and ideas and turn them into clear, concise web solutions. Ultimately, Blackstone built us an industry-leading website to match our industry-leading brand and earned a very well respected seat at the table of Toyota business partners.
Project Manager - Marketing
Toyota Material Handling, USA, Inc
To fully capture the Toyota Forklifts brand standards of quality and value, the new toyotaforklift.com website featured eye-popping forklift and equipment imagery throughout. For photography, our creative team thought of the forklifts as beautiful pieces of machinery, akin to models. The end result is visually stunning.
Every page of the site was designed with lead generation in mind. If you were on the site and didn’t feel the urge to get in a forklift, then we failed. Leads can be captured on any page, and intelligence into each user’s path is included with the lead data to Toyota. All leads are automatically entered into one of hundreds of different email nurture streams.
What’s up next? As our marketing partnership continues to thrive, Blackstone’s latest solutions for TMHU dealerships and additional site enhancements are sure to make all other global brands super jelly.
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