A 'Lift' for Toyota Forklifts

Blackstone Media redesigns the Toyota Forklifts website and ramps up lead generation.

Engagement Summary

The Challenge

Armed with an aggressive project timeline, the North American headquarters of Toyota Forklifts was ready to turn up the heat on gaining and nurturing leads related to equipment sales as well as create a fresh take on sharing their valuable content for material handling users. Though their existing website was standard for the industry, the online brand wasn’t representative of the same exceptional quality Toyota products are known for.

In addition to showcasing amazing products, goals for the new site included increasing site traffic, adding relevant, dynamic content and enhancing a user experience that drove leads to the company’s esteemed dealer network.

What We Did

  • Discovery Deep Dive with Customers, Dealers, & Stakeholders
  • User Experience Audit
  • Fully Responsive Website
  • Custom Content Management System
  • Art Direction & Design
  • Front-End & Back-End Development
  • Flexible Content Pieces Concept

Impacting a Global Brand

75% Increase in transaction-based leads (year-over-year)
40% Increase in unique page views (year-over-year)
28% Increase in web sessions (year-over-year)
94% of leads are for specific products or parts & service

Going Steady With Toyota

Blackstone Media did a fantastic job on our website project. I am continually impressed with Blackstone’s professionalism, wealth of knowledge, skill, research and their ability to take simple thoughts and ideas and turn them into clear, concise web solutions. Ultimately, Blackstone built us an industry-leading website to match our industry-leading brand and earned a very well respected seat at the table of Toyota business partners.

Nick Ostergaard
Project Manager - Marketing
Toyota Material Handling, USA, Inc

Capturing Leads

Every page of the site was designed with lead generation in mind. If you were on the site and didn’t feel the urge to get in a forklift, then we failed. Leads can be captured on any page, and intelligence into each user’s path is included with the lead data to Toyota. All leads are automatically entered into one of hundreds of different email nurture streams.

Tech Specs

  • Content As a Service (CAAS)
  • Abstract (CMS, API, Front-End)
  • Rich, Flexible Content Pieces
  • Laravel
  • Third-Party API Integrations
  • CRM Integration with Aimbase
  • Wordpress Integration (Themosis)
  • Vue.js
  • Landing Page Generation Tool

A Blossoming Relationship

What’s up next? As our marketing partnership continues to thrive, Blackstone’s latest solutions for TMHU dealerships and additional site enhancements are sure to make all other global brands super jelly.

Measuring Success

Pizza Consumed

Pizza Consumed

$1,200, or Approximately 240 Hot-n-Ready Pizzas

Hours Worked

Hours Worked

Define "sleep"

Bourbon Consumed

Bourbon Consumed

None of your damn business

More Work

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Globe’s brand was completely modernized across the board. In addition to a new brand identity, our developers and designers crafted a national-award-winning website that generated a need for hiring to handle the influx of new sales.

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Concordia University, St. Paul

Our work with Concordia University, St. Paul was two-pronged: design/build both the online university and the brick-and-mortar university websites, resulting in deeper student engagement.

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