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January 2, 2018

Understanding Why Customer Reviews Are Essential for SEO: Part 2

In the last post, we discussed some of the main SEO benefits provided by customer reviews. However, understanding their full range of advantages and SEO value is the key to making the most of their content. Here’s part two of our guide that explores the many SEO benefits of customer reviews, particularly when it comes to local SEO.

Natural Keyword Incorporation

One basic element you’ll see in most if not all customer reviews is the incorporation of at least some keywords. With this in mind, each and every customer review will boost SEO a little bit more.

“As reviewers are buyers of your products, the language they use is similar to the one your target audience will use. Thus, the consistent flow of reviews will help you target more traffic through the right keywords, coming directly from your own customers,” writes Teresa Litsa on Search Engine Watch.

Emphasis On Long-Tail Keywords

While natural keyword incorporation is relatively simple and versatile when making blog content, the same can’t always be said about long-tail keywords. These are long search phrases that people often type when looking for a specific business, such as questions worded in the first person, and they can be difficult to include in your company’s content creation routine. That’s why customer reviews are the perfect way to fill the gap and make sure all bases are covered. Customer reviews that contain relevant, long-tail keywords can offer a convenient SEO boost to your company.

Take Advantage of User-Generated Content

Finally, customer reviews are one of the best forms of user-generated content your company can have. They essentially work as free marketing to promote your brand and products/services. Even if there are a few negative reviews every so often, they still provide essential keyword incorporation and give your company the chance to respond and open a channel of positive communication in a way that your audience will definitely take note of.

Ultimately, about 90% of customer experience decision makers say that a good experience is critical to their success; 63% think the importance of the customer experience has risen. There are a lot of bases that need to be covered when it comes to website design and digital marketing, and investing in high-quality digital marketing services is often the best way to make sure that your company is maximizing its resources and overall web presence. For more information about social media and digital marketing services, contact Blackstone Media SEO.